It has already been told many times but it has to be said again! China represents the biggest consumer market in the world. It is a market with a lot of opportunities for companies willing to reach this market. Willing to tackle this market is good but it can be quite hard sometimes.
As you probably know, China is an amazing market and quite incredible! If you decide to target this market you will face great opportunities but also some threats. But before starting anything you should analyze your market and see what you should do.
Nowadays, the Chinese market represents an unavoidable opportunity for companies willing to go abroad. Indeed, as we know the Chinese market is becoming the number one consumption market in the world. If you want to target this market it will not be easy because of its extreme particularity.
As you probably know China is an incredible market. It is not easy to get into it but once you are in and following the good process, this market could be yours! But before getting in you should be cautious.
One of the main question that our clients asked is “how to host my website in China”. This article will help you to understand the different mechanisms and the different processes to host your website in China if you are targeting this amazing market.
Last week, from June 7th to 9th a big event happened in Shanghai. The CES Asia Shanghai 2017 was a great success. Company and people from around the world gathered to participate to this exhibition.
Let’s try to give some highlights of what happened during these few days and summarize what we have learned in this interesting event.
Alibaba - Alipay and Tencent's WeChat Pay have been already presented. There is no need to explain to you what is the difference between both or even to tell you that they are competing in China but also on the international market.
They are starting to be more present around the world, in Europe, in USA or even in some places is South-East Asia. But today, let’s have a look at the situation of Alibaba around the world.
China is a huge market with many opportunities but these opportunities are only reachable if you can respect and adapt yourself to the Chinese market and more precisely to the Chinese people. If you are able to understand them and respect a few strategies, then your chance of success will be higher.
An article has been already focused on how to attract Chinese male ebuyers but now we are going to focus on four different strategies.
Before starting to write this article I would like to thank the people who helped me to realize it. They shared with me their experience, knowledge, feedback… Thank you to Elijah Whaley, Marie, Thibault from mei.com and many other people.
In China the use of WeChat – WeChat Pay and Alibaba – Alipay are extremely common. They are part of the daily life. That’s been a few years that they are unavoidable. But this fact is only true for China. Both companies are trying to reach other countries or even other continents.
Following the previous article about Magento and the tips you have to adapt for your ecommerce website in China, this topic will focus on how to attract male Chinese buyers through ecommerce.
You may think or believe that shopping is only a hobby for women and so is shopping online (ecommerce). Let’s see if it is true and if we have to forget about this market segment.
In the world of web design and ecommerce platform Magento is not unknown. We do not really need to talk about it. We could say it is one of the biggest and powerful ecommerce platform in the market. If you need to develop a complex, totally customize and specific CMS (Customer Management System) for an ecommerce platform your choice will go definitely to the Magento solution.
Do you remember the days when it was impossible to change the entity which registered your WeChat Official Account? I am glad to tell you that from last week, Tencent finally decided to modify it! Indeed, from now on the companies are allowed to switch the ownership of their WeChat Official Account.
What is digital marketing?
Digital marketing is all the marketing techniques used on digital media and channels. Nowadays marketing tends to become “essentially digital”.
When we talk about digital marketing the first idea we have of it is the traditional one, that means the internet one but it would be a mistake to forget the mobile phones, tablets, GPS and other connected objects.
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It is often said that “Attracting new customers is (around) five times more expensive than keeping the existing ones”. Seen from this angle, it can be a bit excessive… but do you really think so?