Blogs

SWATCH Group

Prospective Case Study: SWATCH Group

SWATCH Group is a diversified multinational holding company active in the manufacture and sale of finished watches, jewelry, watch movements and components. It is the world’s largest watchmaking group and supplies nearly all the components required for the watches sold by its eighteen individual brands and its multi-brand retail companies.

10 Tips for a Healthy Product

10 Tips for a Healthy Product

It is always a pleasure to share the article of our former friend and collegue Regis Armel Asseman, previously Project Manager at QPSoftware, a web design agency based in Shanghai, where he worked for more than two years. His article compares the software product management and a healthy life.

Do I need a license to sell online in China?

Do I need a license to sell online in China?

It has already been told many times but it has to be said again! China represents the biggest consumer market in the world. It is a market with a lot of opportunities for companies willing to reach this market. Willing to tackle this market is good but it can be quite hard sometimes.

What are the different kinds of Chinese companies?

What are the different kinds of Chinese companies?

As you probably know, China is an amazing market and quite incredible! If you decide to target this market you will face great opportunities but also some threats. But before starting anything you should analyze your market and see what you should do.

Do I Need a Company in China to Sell Online?

Do I Need a Company in China to Sell Online?

Nowadays, the Chinese market represents an unavoidable opportunity for companies willing to go abroad. Indeed, as we know the Chinese market is becoming the number one consumption market in the world. If you want to target this market it will not be easy because of its extreme particularity.

How to Host Your Website in China

How to Host Your Website in China

As you probably know China is an incredible market. It is not easy to get into it but once you are in and following the good process, this market could be yours! But before getting in you should be cautious.

One of the main question that our clients asked is “how to host my website in China”. This article will help you to understand the different mechanisms and the different processes to host your website in China if you are targeting this amazing market.

Make a Viral WeChat Post

Make a Viral WeChat Post

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this monstrous App will soon reach 900 million users.

In this week’s article, you will find some interesting key points about WeChat and more precisely some indications to help you to create and develop a viral post.

QPSoftware at CES Asia Shanghai 2017

QPSoftware at CES Asia Shanghai 2017

Last week, from June 7th to 9th a big event happened in Shanghai. The CES Asia Shanghai 2017 was a great success. Company and people from around the world gathered to participate to this exhibition.

Let’s try to give some highlights of what happened during these few days and summarize what we have learned in this interesting event.

Alibaba - Alipay in India

Alibaba - Alipay in India

Alibaba - Alipay and Tencent's WeChat Pay have been already presented. There is no need to explain to you what is the difference between both or even to tell you that they are competing in China but also on the international market.

They are starting to be more present around the world, in Europe, in USA or even in some places is South-East Asia. But today, let’s have a look at the situation of Alibaba around the world.

Four Strategies to Attract Chinese Buyers

Four Strategies to Attract Chinese Buyers

China is a huge market with many opportunities but these opportunities are only reachable if you can respect and adapt yourself to the Chinese market and more precisely to the Chinese people. If you are able to understand them and respect a few strategies, then your chance of success will be higher.

An article has been already focused on how to attract Chinese male ebuyers but now we are going to focus on four different strategies. 

WeChat Search Engine

WeChat Search Engine

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this incredible App has reached now more than 900 million users.

This article will focus on the release of a new functionality in WeChat. This functionality is the Search Engine of WeChat. Let’s discover what it is and what it can do.

WeChat App VS WeChat Mini Program

WeChat App VS WeChat Mini Program

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this incredible App will soon reach 900 million users.

The focus of this article will be the comparison between Mini Program and WeChat APP. You are maybe not aware of these two things and how they are different but you will understand once you will have fully read this article.

WeChat Around The World

WeChat Around The World

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this incredible App will soon reach 900 million users.

Let’s try to explain the new trends, the strategy that Tencent - WeChat is applying to develop its power either in China or even abroad.

WeChat in V.R & A.R. like Pokemon Go

WeChat in V.R & A.R. like Pokemon Go

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this amazing App will soon reach 900 million users.

Recently, they have started to develop new projects. These projects are Augmented Reality (A.R.) and Virtual Reality (V.R.).

KOL – Live Web Steaming - Flash Sales

KOL – Live Web Steaming - Flash Sales

Before starting to write this article I would like to thank the people who helped me to realize it. They shared with me their experience, knowledge, feedback… Thank you to Elijah Whaley, Marie, Thibault from mei.com and many other people.

Artificial Intelligence Saves a Boy's Life

Artificial Intelligence Saves a Boy's Life

We hear more and more sad stories every day and not all of them have a happy ending except this recent news we were able to witness.

This story links an abducted boy, technology – artificial intelligence – on his way back home. But first of all let’s explain you what is the artificial intelligence for the ones who have never heard about it.

WeChat Pay in UK

WeChat Pay in UK

In China the use of WeChat – WeChat Pay and Alibaba – Alipay are extremely common. They are part of the daily life. That’s been a few years that they are unavoidable. But this fact is only true for China. Both companies are trying to reach other countries or even other continents.

Google's Services are Back in China

Google's Services are Back in China

We all knew that Google was not available in China (except by bypassing the local censorship - by using a software or more commonly called a VPN).

But, it is starting to change… Indeed, since a few days, the Google Translate APP is from now on available in China and its users do not need to use a VPN to have access to it. Moreover, you can also use the lens of your camera (option from the APP) to instantly translate a text.

How to attract male online buyers in China

How to attract male online buyers in China

Following the previous article about Magento and the tips you have to adapt for your ecommerce website in China, this topic will focus on how to attract male Chinese buyers through ecommerce.

You may think or believe that shopping is only a hobby for women and so is shopping online (ecommerce). Let’s see if it is true and if we have to forget about this market segment.

Magento for China

Magento for China

In the world of web design and ecommerce platform Magento is not unknown. We do not really need to talk about it. We could say it is one of the biggest and powerful ecommerce platform in the market. If you need to develop a complex, totally customize and specific CMS (Customer Management System) for an ecommerce platform your choice will go definitely to the Magento solution.

WeChat Official Account Transfer

WeChat Official Account Transfer

Do you remember the days when it was impossible to change the entity which registered your WeChat Official Account? I am glad to tell you that from last week, Tencent finally decided to modify it! Indeed, from now on the companies are allowed to switch the ownership of their WeChat Official Account.

Bike Sharing in China - Mobike, Ofo...

Bike Sharing in China - Mobike, Ofo...

The bike is back! 30 years after China started to switch two wheels to four, people are starting to use bikes again but today it is all about bike sharing. Indeed, one of the first pioneer in this project was Mobike financed by Tencent and Chinese investment firms. The competition in the market is quite fierce. Another major actor is Ofo that is banked by the drive APP Didi.

Digital Marketing Trends

Digital Marketing Trends in 2017

What is digital marketing?

Digital marketing is all the marketing techniques used on digital media and channels. Nowadays marketing tends to become “essentially digital”. 

When we talk about digital marketing the first idea we have of it is the traditional one, that means the internet one but it would be a mistake to forget the mobile phones, tablets, GPS and other connected objects.

CEGID - Loyalty Rewards APP

CEGID - Loyalty Rewards APP

Loyalty Reward APP

It is often said that “Attracting new customers is (around) five times more expensive than keeping the existing ones”. Seen from this angle, it can be a bit excessive… but do you really think so?

WeChat Mini Program - All you need to know

WeChat Mini Program - All you need to know

Before starting to talk about the term “Mini Program”, you have to know where it is from. We do not need to go too far. Indeed, the company behind this project is Tencent. As we know, it is a Chinese internet giant where is main focus is on mobile applications (mobile apps) and its most famous app is WeChat. Since you have been in China you all know it. To summarize, it is a chat app and it has almost reached 850 million monthly users.

ICP license - The basics

ICP license - The basics

China is at the moment the second biggest economy in the world. Moreover, this country is more and more open for the foreign companies and it is clear that the Western market is not increasing as much as the Chinese market.

Do I need a license to sell online in China?

Do I need a license to sell online in China?

It has already been told many times but it has to be said again! China represents the biggest consumer market in the world. It is a market with a lot of opportunities for companies willing to reach this market. Willing to tackle this market is good but it can be quite hard sometimes.

What are the different kinds of Chinese companies?

What are the different kinds of Chinese companies?

As you probably know, China is an amazing market and quite incredible! If you decide to target this market you will face great opportunities but also some threats. But before starting anything you should analyze your market and see what you should do.

Do I Need a Company in China to Sell Online?

Do I Need a Company in China to Sell Online?

Nowadays, the Chinese market represents an unavoidable opportunity for companies willing to go abroad. Indeed, as we know the Chinese market is becoming the number one consumption market in the world. If you want to target this market it will not be easy because of its extreme particularity.

How to Host Your Website in China

How to Host Your Website in China

As you probably know China is an incredible market. It is not easy to get into it but once you are in and following the good process, this market could be yours! But before getting in you should be cautious.

One of the main question that our clients asked is “how to host my website in China”. This article will help you to understand the different mechanisms and the different processes to host your website in China if you are targeting this amazing market.

QPSoftware at CES Asia Shanghai 2017

QPSoftware at CES Asia Shanghai 2017

Last week, from June 7th to 9th a big event happened in Shanghai. The CES Asia Shanghai 2017 was a great success. Company and people from around the world gathered to participate to this exhibition.

Let’s try to give some highlights of what happened during these few days and summarize what we have learned in this interesting event.

Alibaba - Alipay in India

Alibaba - Alipay in India

Alibaba - Alipay and Tencent's WeChat Pay have been already presented. There is no need to explain to you what is the difference between both or even to tell you that they are competing in China but also on the international market.

They are starting to be more present around the world, in Europe, in USA or even in some places is South-East Asia. But today, let’s have a look at the situation of Alibaba around the world.

Four Strategies to Attract Chinese Buyers

Four Strategies to Attract Chinese Buyers

China is a huge market with many opportunities but these opportunities are only reachable if you can respect and adapt yourself to the Chinese market and more precisely to the Chinese people. If you are able to understand them and respect a few strategies, then your chance of success will be higher.

An article has been already focused on how to attract Chinese male ebuyers but now we are going to focus on four different strategies. 

KOL – Live Web Steaming - Flash Sales

KOL – Live Web Steaming - Flash Sales

Before starting to write this article I would like to thank the people who helped me to realize it. They shared with me their experience, knowledge, feedback… Thank you to Elijah Whaley, Marie, Thibault from mei.com and many other people.

WeChat Pay in UK

WeChat Pay in UK

In China the use of WeChat – WeChat Pay and Alibaba – Alipay are extremely common. They are part of the daily life. That’s been a few years that they are unavoidable. But this fact is only true for China. Both companies are trying to reach other countries or even other continents.

How to attract male online buyers in China

How to attract male online buyers in China

Following the previous article about Magento and the tips you have to adapt for your ecommerce website in China, this topic will focus on how to attract male Chinese buyers through ecommerce.

You may think or believe that shopping is only a hobby for women and so is shopping online (ecommerce). Let’s see if it is true and if we have to forget about this market segment.

Magento for China

Magento for China

In the world of web design and ecommerce platform Magento is not unknown. We do not really need to talk about it. We could say it is one of the biggest and powerful ecommerce platform in the market. If you need to develop a complex, totally customize and specific CMS (Customer Management System) for an ecommerce platform your choice will go definitely to the Magento solution.

WeChat Official Account Transfer

WeChat Official Account Transfer

Do you remember the days when it was impossible to change the entity which registered your WeChat Official Account? I am glad to tell you that from last week, Tencent finally decided to modify it! Indeed, from now on the companies are allowed to switch the ownership of their WeChat Official Account.

Digital Marketing Trends

Digital Marketing Trends in 2017

What is digital marketing?

Digital marketing is all the marketing techniques used on digital media and channels. Nowadays marketing tends to become “essentially digital”. 

When we talk about digital marketing the first idea we have of it is the traditional one, that means the internet one but it would be a mistake to forget the mobile phones, tablets, GPS and other connected objects.

CEGID - Loyalty Rewards APP

CEGID - Loyalty Rewards APP

Loyalty Reward APP

It is often said that “Attracting new customers is (around) five times more expensive than keeping the existing ones”. Seen from this angle, it can be a bit excessive… but do you really think so?

ICP license - The basics

ICP license - The basics

China is at the moment the second biggest economy in the world. Moreover, this country is more and more open for the foreign companies and it is clear that the Western market is not increasing as much as the Chinese market.

WeChat Search Engine

WeChat Search Engine

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this incredible App has reached now more than 900 million users.

This article will focus on the release of a new functionality in WeChat. This functionality is the Search Engine of WeChat. Let’s discover what it is and what it can do.

Google's Services are Back in China

Google's Services are Back in China

We all knew that Google was not available in China (except by bypassing the local censorship - by using a software or more commonly called a VPN).

But, it is starting to change… Indeed, since a few days, the Google Translate APP is from now on available in China and its users do not need to use a VPN to have access to it. Moreover, you can also use the lens of your camera (option from the APP) to instantly translate a text.

How to attract male online buyers in China

How to attract male online buyers in China

Following the previous article about Magento and the tips you have to adapt for your ecommerce website in China, this topic will focus on how to attract male Chinese buyers through ecommerce.

You may think or believe that shopping is only a hobby for women and so is shopping online (ecommerce). Let’s see if it is true and if we have to forget about this market segment.

Magento for China

Magento for China

In the world of web design and ecommerce platform Magento is not unknown. We do not really need to talk about it. We could say it is one of the biggest and powerful ecommerce platform in the market. If you need to develop a complex, totally customize and specific CMS (Customer Management System) for an ecommerce platform your choice will go definitely to the Magento solution.

Make a Viral WeChat Post

Make a Viral WeChat Post

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this monstrous App will soon reach 900 million users.

In this week’s article, you will find some interesting key points about WeChat and more precisely some indications to help you to create and develop a viral post.

QPSoftware at CES Asia Shanghai 2017

QPSoftware at CES Asia Shanghai 2017

Last week, from June 7th to 9th a big event happened in Shanghai. The CES Asia Shanghai 2017 was a great success. Company and people from around the world gathered to participate to this exhibition.

Let’s try to give some highlights of what happened during these few days and summarize what we have learned in this interesting event.

Alibaba - Alipay in India

Alibaba - Alipay in India

Alibaba - Alipay and Tencent's WeChat Pay have been already presented. There is no need to explain to you what is the difference between both or even to tell you that they are competing in China but also on the international market.

They are starting to be more present around the world, in Europe, in USA or even in some places is South-East Asia. But today, let’s have a look at the situation of Alibaba around the world.

Four Strategies to Attract Chinese Buyers

Four Strategies to Attract Chinese Buyers

China is a huge market with many opportunities but these opportunities are only reachable if you can respect and adapt yourself to the Chinese market and more precisely to the Chinese people. If you are able to understand them and respect a few strategies, then your chance of success will be higher.

An article has been already focused on how to attract Chinese male ebuyers but now we are going to focus on four different strategies. 

WeChat Search Engine

WeChat Search Engine

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this incredible App has reached now more than 900 million users.

This article will focus on the release of a new functionality in WeChat. This functionality is the Search Engine of WeChat. Let’s discover what it is and what it can do.

WeChat App VS WeChat Mini Program

WeChat App VS WeChat Mini Program

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this incredible App will soon reach 900 million users.

The focus of this article will be the comparison between Mini Program and WeChat APP. You are maybe not aware of these two things and how they are different but you will understand once you will have fully read this article.

WeChat Around The World

WeChat Around The World

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this incredible App will soon reach 900 million users.

Let’s try to explain the new trends, the strategy that Tencent - WeChat is applying to develop its power either in China or even abroad.

WeChat in V.R & A.R. like Pokemon Go

WeChat in V.R & A.R. like Pokemon Go

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this amazing App will soon reach 900 million users.

Recently, they have started to develop new projects. These projects are Augmented Reality (A.R.) and Virtual Reality (V.R.).

WeChat Pay in UK

WeChat Pay in UK

In China the use of WeChat – WeChat Pay and Alibaba – Alipay are extremely common. They are part of the daily life. That’s been a few years that they are unavoidable. But this fact is only true for China. Both companies are trying to reach other countries or even other continents.

How to attract male online buyers in China

How to attract male online buyers in China

Following the previous article about Magento and the tips you have to adapt for your ecommerce website in China, this topic will focus on how to attract male Chinese buyers through ecommerce.

You may think or believe that shopping is only a hobby for women and so is shopping online (ecommerce). Let’s see if it is true and if we have to forget about this market segment.

Magento for China

Magento for China

In the world of web design and ecommerce platform Magento is not unknown. We do not really need to talk about it. We could say it is one of the biggest and powerful ecommerce platform in the market. If you need to develop a complex, totally customize and specific CMS (Customer Management System) for an ecommerce platform your choice will go definitely to the Magento solution.

Bike Sharing in China - Mobike, Ofo...

Bike Sharing in China - Mobike, Ofo...

The bike is back! 30 years after China started to switch two wheels to four, people are starting to use bikes again but today it is all about bike sharing. Indeed, one of the first pioneer in this project was Mobike financed by Tencent and Chinese investment firms. The competition in the market is quite fierce. Another major actor is Ofo that is banked by the drive APP Didi.

Digital Marketing Trends

Digital Marketing Trends in 2017

What is digital marketing?

Digital marketing is all the marketing techniques used on digital media and channels. Nowadays marketing tends to become “essentially digital”. 

When we talk about digital marketing the first idea we have of it is the traditional one, that means the internet one but it would be a mistake to forget the mobile phones, tablets, GPS and other connected objects.

CEGID - Loyalty Rewards APP

CEGID - Loyalty Rewards APP

Loyalty Reward APP

It is often said that “Attracting new customers is (around) five times more expensive than keeping the existing ones”. Seen from this angle, it can be a bit excessive… but do you really think so?

WeChat Mini Program - All you need to know

WeChat Mini Program - All you need to know

Before starting to talk about the term “Mini Program”, you have to know where it is from. We do not need to go too far. Indeed, the company behind this project is Tencent. As we know, it is a Chinese internet giant where is main focus is on mobile applications (mobile apps) and its most famous app is WeChat. Since you have been in China you all know it. To summarize, it is a chat app and it has almost reached 850 million monthly users.

How to Host Your Website in China

How to Host Your Website in China

As you probably know China is an incredible market. It is not easy to get into it but once you are in and following the good process, this market could be yours! But before getting in you should be cautious.

One of the main question that our clients asked is “how to host my website in China”. This article will help you to understand the different mechanisms and the different processes to host your website in China if you are targeting this amazing market.

QPSoftware at CES Asia Shanghai 2017

QPSoftware at CES Asia Shanghai 2017

Last week, from June 7th to 9th a big event happened in Shanghai. The CES Asia Shanghai 2017 was a great success. Company and people from around the world gathered to participate to this exhibition.

Let’s try to give some highlights of what happened during these few days and summarize what we have learned in this interesting event.

Alibaba - Alipay in India

Alibaba - Alipay in India

Alibaba - Alipay and Tencent's WeChat Pay have been already presented. There is no need to explain to you what is the difference between both or even to tell you that they are competing in China but also on the international market.

They are starting to be more present around the world, in Europe, in USA or even in some places is South-East Asia. But today, let’s have a look at the situation of Alibaba around the world.

Four Strategies to Attract Chinese Buyers

Four Strategies to Attract Chinese Buyers

China is a huge market with many opportunities but these opportunities are only reachable if you can respect and adapt yourself to the Chinese market and more precisely to the Chinese people. If you are able to understand them and respect a few strategies, then your chance of success will be higher.

An article has been already focused on how to attract Chinese male ebuyers but now we are going to focus on four different strategies. 

WeChat App VS WeChat Mini Program

WeChat App VS WeChat Mini Program

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this incredible App will soon reach 900 million users.

The focus of this article will be the comparison between Mini Program and WeChat APP. You are maybe not aware of these two things and how they are different but you will understand once you will have fully read this article.

WeChat Around The World

WeChat Around The World

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this incredible App will soon reach 900 million users.

Let’s try to explain the new trends, the strategy that Tencent - WeChat is applying to develop its power either in China or even abroad.

WeChat in V.R & A.R. like Pokemon Go

WeChat in V.R & A.R. like Pokemon Go

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this amazing App will soon reach 900 million users.

Recently, they have started to develop new projects. These projects are Augmented Reality (A.R.) and Virtual Reality (V.R.).

KOL – Live Web Steaming - Flash Sales

KOL – Live Web Steaming - Flash Sales

Before starting to write this article I would like to thank the people who helped me to realize it. They shared with me their experience, knowledge, feedback… Thank you to Elijah Whaley, Marie, Thibault from mei.com and many other people.

Artificial Intelligence Saves a Boy's Life

Artificial Intelligence Saves a Boy's Life

We hear more and more sad stories every day and not all of them have a happy ending except this recent news we were able to witness.

This story links an abducted boy, technology – artificial intelligence – on his way back home. But first of all let’s explain you what is the artificial intelligence for the ones who have never heard about it.

WeChat Pay in UK

WeChat Pay in UK

In China the use of WeChat – WeChat Pay and Alibaba – Alipay are extremely common. They are part of the daily life. That’s been a few years that they are unavoidable. But this fact is only true for China. Both companies are trying to reach other countries or even other continents.

Google's Services are Back in China

Google's Services are Back in China

We all knew that Google was not available in China (except by bypassing the local censorship - by using a software or more commonly called a VPN).

But, it is starting to change… Indeed, since a few days, the Google Translate APP is from now on available in China and its users do not need to use a VPN to have access to it. Moreover, you can also use the lens of your camera (option from the APP) to instantly translate a text.

How to attract male online buyers in China

How to attract male online buyers in China

Following the previous article about Magento and the tips you have to adapt for your ecommerce website in China, this topic will focus on how to attract male Chinese buyers through ecommerce.

You may think or believe that shopping is only a hobby for women and so is shopping online (ecommerce). Let’s see if it is true and if we have to forget about this market segment.

Magento for China

Magento for China

In the world of web design and ecommerce platform Magento is not unknown. We do not really need to talk about it. We could say it is one of the biggest and powerful ecommerce platform in the market. If you need to develop a complex, totally customize and specific CMS (Customer Management System) for an ecommerce platform your choice will go definitely to the Magento solution.

WeChat Official Account Transfer

WeChat Official Account Transfer

Do you remember the days when it was impossible to change the entity which registered your WeChat Official Account? I am glad to tell you that from last week, Tencent finally decided to modify it! Indeed, from now on the companies are allowed to switch the ownership of their WeChat Official Account.

Bike Sharing in China - Mobike, Ofo...

Bike Sharing in China - Mobike, Ofo...

The bike is back! 30 years after China started to switch two wheels to four, people are starting to use bikes again but today it is all about bike sharing. Indeed, one of the first pioneer in this project was Mobike financed by Tencent and Chinese investment firms. The competition in the market is quite fierce. Another major actor is Ofo that is banked by the drive APP Didi.

Digital Marketing Trends

Digital Marketing Trends in 2017

What is digital marketing?

Digital marketing is all the marketing techniques used on digital media and channels. Nowadays marketing tends to become “essentially digital”. 

When we talk about digital marketing the first idea we have of it is the traditional one, that means the internet one but it would be a mistake to forget the mobile phones, tablets, GPS and other connected objects.

CEGID - Loyalty Rewards APP

CEGID - Loyalty Rewards APP

Loyalty Reward APP

It is often said that “Attracting new customers is (around) five times more expensive than keeping the existing ones”. Seen from this angle, it can be a bit excessive… but do you really think so?

WeChat Mini Program - All you need to know

WeChat Mini Program - All you need to know

Before starting to talk about the term “Mini Program”, you have to know where it is from. We do not need to go too far. Indeed, the company behind this project is Tencent. As we know, it is a Chinese internet giant where is main focus is on mobile applications (mobile apps) and its most famous app is WeChat. Since you have been in China you all know it. To summarize, it is a chat app and it has almost reached 850 million monthly users.

ICP license - The basics

ICP license - The basics

China is at the moment the second biggest economy in the world. Moreover, this country is more and more open for the foreign companies and it is clear that the Western market is not increasing as much as the Chinese market.

SWATCH Group

Prospective Case Study: SWATCH Group

SWATCH Group is a diversified multinational holding company active in the manufacture and sale of finished watches, jewelry, watch movements and components. It is the world’s largest watchmaking group and supplies nearly all the components required for the watches sold by its eighteen individual brands and its multi-brand retail companies.

10 Tips for a Healthy Product

10 Tips for a Healthy Product

It is always a pleasure to share the article of our former friend and collegue Regis Armel Asseman, previously Project Manager at QPSoftware, a web design agency based in Shanghai, where he worked for more than two years. His article compares the software product management and a healthy life.

Make a Viral WeChat Post

Make a Viral WeChat Post

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this monstrous App will soon reach 900 million users.

In this week’s article, you will find some interesting key points about WeChat and more precisely some indications to help you to create and develop a viral post.

Four Strategies to Attract Chinese Buyers

Four Strategies to Attract Chinese Buyers

China is a huge market with many opportunities but these opportunities are only reachable if you can respect and adapt yourself to the Chinese market and more precisely to the Chinese people. If you are able to understand them and respect a few strategies, then your chance of success will be higher.

An article has been already focused on how to attract Chinese male ebuyers but now we are going to focus on four different strategies. 

WeChat Around The World

WeChat Around The World

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this incredible App will soon reach 900 million users.

Let’s try to explain the new trends, the strategy that Tencent - WeChat is applying to develop its power either in China or even abroad.

WeChat in V.R & A.R. like Pokemon Go

WeChat in V.R & A.R. like Pokemon Go

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this amazing App will soon reach 900 million users.

Recently, they have started to develop new projects. These projects are Augmented Reality (A.R.) and Virtual Reality (V.R.).

KOL – Live Web Steaming - Flash Sales

KOL – Live Web Steaming - Flash Sales

Before starting to write this article I would like to thank the people who helped me to realize it. They shared with me their experience, knowledge, feedback… Thank you to Elijah Whaley, Marie, Thibault from mei.com and many other people.

WeChat Official Account Transfer

WeChat Official Account Transfer

Do you remember the days when it was impossible to change the entity which registered your WeChat Official Account? I am glad to tell you that from last week, Tencent finally decided to modify it! Indeed, from now on the companies are allowed to switch the ownership of their WeChat Official Account.

Digital Marketing Trends

Digital Marketing Trends in 2017

What is digital marketing?

Digital marketing is all the marketing techniques used on digital media and channels. Nowadays marketing tends to become “essentially digital”. 

When we talk about digital marketing the first idea we have of it is the traditional one, that means the internet one but it would be a mistake to forget the mobile phones, tablets, GPS and other connected objects.

Make a Viral WeChat Post

Make a Viral WeChat Post

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this monstrous App will soon reach 900 million users.

In this week’s article, you will find some interesting key points about WeChat and more precisely some indications to help you to create and develop a viral post.

Four Strategies to Attract Chinese Buyers

Four Strategies to Attract Chinese Buyers

China is a huge market with many opportunities but these opportunities are only reachable if you can respect and adapt yourself to the Chinese market and more precisely to the Chinese people. If you are able to understand them and respect a few strategies, then your chance of success will be higher.

An article has been already focused on how to attract Chinese male ebuyers but now we are going to focus on four different strategies. 

WeChat Search Engine

WeChat Search Engine

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this incredible App has reached now more than 900 million users.

This article will focus on the release of a new functionality in WeChat. This functionality is the Search Engine of WeChat. Let’s discover what it is and what it can do.

WeChat App VS WeChat Mini Program

WeChat App VS WeChat Mini Program

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this incredible App will soon reach 900 million users.

The focus of this article will be the comparison between Mini Program and WeChat APP. You are maybe not aware of these two things and how they are different but you will understand once you will have fully read this article.

WeChat Around The World

WeChat Around The World

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this incredible App will soon reach 900 million users.

Let’s try to explain the new trends, the strategy that Tencent - WeChat is applying to develop its power either in China or even abroad.

WeChat in V.R & A.R. like Pokemon Go

WeChat in V.R & A.R. like Pokemon Go

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this amazing App will soon reach 900 million users.

Recently, they have started to develop new projects. These projects are Augmented Reality (A.R.) and Virtual Reality (V.R.).

WeChat Pay in UK

WeChat Pay in UK

In China the use of WeChat – WeChat Pay and Alibaba – Alipay are extremely common. They are part of the daily life. That’s been a few years that they are unavoidable. But this fact is only true for China. Both companies are trying to reach other countries or even other continents.

How to attract male online buyers in China

How to attract male online buyers in China

Following the previous article about Magento and the tips you have to adapt for your ecommerce website in China, this topic will focus on how to attract male Chinese buyers through ecommerce.

You may think or believe that shopping is only a hobby for women and so is shopping online (ecommerce). Let’s see if it is true and if we have to forget about this market segment.

WeChat Official Account Transfer

WeChat Official Account Transfer

Do you remember the days when it was impossible to change the entity which registered your WeChat Official Account? I am glad to tell you that from last week, Tencent finally decided to modify it! Indeed, from now on the companies are allowed to switch the ownership of their WeChat Official Account.

Bike Sharing in China - Mobike, Ofo...

Bike Sharing in China - Mobike, Ofo...

The bike is back! 30 years after China started to switch two wheels to four, people are starting to use bikes again but today it is all about bike sharing. Indeed, one of the first pioneer in this project was Mobike financed by Tencent and Chinese investment firms. The competition in the market is quite fierce. Another major actor is Ofo that is banked by the drive APP Didi.

Digital Marketing Trends

Digital Marketing Trends in 2017

What is digital marketing?

Digital marketing is all the marketing techniques used on digital media and channels. Nowadays marketing tends to become “essentially digital”. 

When we talk about digital marketing the first idea we have of it is the traditional one, that means the internet one but it would be a mistake to forget the mobile phones, tablets, GPS and other connected objects.

WeChat Mini Program - All you need to know

WeChat Mini Program - All you need to know

Before starting to talk about the term “Mini Program”, you have to know where it is from. We do not need to go too far. Indeed, the company behind this project is Tencent. As we know, it is a Chinese internet giant where is main focus is on mobile applications (mobile apps) and its most famous app is WeChat. Since you have been in China you all know it. To summarize, it is a chat app and it has almost reached 850 million monthly users.

About Us

Built on a philosophy of talented people and great results, QPSoftware LTD is a results-driven, full-service digital agency in Shanghai specializing in website design, WeChat/Mobile app development and digital marketing.

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