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Coop Asia
Coop Asia

Coop Asia

Project Details

FOOD FOR THOUGHT

As Italy's largest supermarket chain with 1400 hyper and supermarkets, COOP ASIA has become the exclusive importer and distributor of COOP product lines in China, Hong Kong and Taiwan.

COOP needed to carve out a space in the food retail industry for its healthy quality food products. Indeed, at a time when consumers are extremely vigilant about what’s on their plate and show greater interest in eating healthy food, COOP ASIA offers healthy quality ingredients that can improve its consumers’ lifestyle overall. 

QPSOFTWARE helped COOP ASIA reach an ever-increasing global and mobile audience by creating a highly responsive e-commerce site from the ground up, with subtly integrated branded content into the site experience, guiding its visitors deeper into the COOP ASIA brand, lifestyle and product offering.

SERVICES:
Ecommerce Website | Responsive
INDUSTRY:
Food & Beverage | Retail
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Coop Asia
Coop Asia

To mirror the brand’s healthy quality food products, QPSOFTWARE stripped away superfluous details by incorporating an intuitive navigation scheme with clean page designs, using modern graphic architecture and artistic photography that allowed COOP products to inspire safe, tasty and healthy food for its consumers.

The site also features a responsive design framework fully optimized for mobile users on every device and screen size.

Coop Asia
Coop Asia

KEY POINTS

  • Market focus: China, HK and Taiwan 
  • Database with more than 500 products 
  • External platform redirection such as TMall China 
  • Different products, stocks and content based on market focus
  • UX strategy and UI design 
  • Onsite SEO optimization
  • Mobile Website design and development

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About Us

Built on a philosophy of talented people and great results, QPSoftware LTD is a results-driven, full-service digital agency in Shanghai specializing in website design, WeChat/Mobile app development and digital marketing.

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QPSOFTWARE
Room 1003 • Yuan Mao Jin Hao Building
NO. 1018 Xikang Road
(cross Anyuan Road)
Shanghai, China

021 5155 2680