Overview of Tencent Video

Tencent Video, as a leading online video media platform in China, has been committed to providing users with high-definition and smooth video entertainment experiences since its official launch in April 2011. The platform aggregates various types of content, including popular films and TV shows, anime series, variety entertainment, and sports events, and meets users' diverse viewing needs through multiple forms such as PC, mobile, and living room products.

Tencent Cloud Video Open Platform

Tencent Cloud Video Open Platform is a video service solution provided by Tencent Cloud, featuring functions such as video upload, transcoding, storage, playback, and live streaming. It offers developers a one-stop video processing and distribution solution：

• Functional Features: It provides simple and easy-to-use APIs and SDKs, supporting multiple functions including video upload, transcoding, storage, playback, and live streaming, meeting developers' diverse needs in video applications.
• Application Scenarios: It is suitable for various scenarios such as online education, video social networking, video live streaming, and video websites, helping developers quickly build stable and efficient video applications.

Tencent Video Upload Functionality

Upload by Individual Users

Individual users can easily upload their video works through the Tencent Video app or official website. The upload process is straightforward, including registration/login, selecting video files, filling in video information, and setting privacy permissions。

• Registration/Login: Users can register for a Tencent Video account via their phone number, WeChat, or QQ, and log in to the upload page.
•  Upload Video: Users can select local video files, fill in the video title, description, tags, and set privacy permissions (e.g., public, private, or visible only to friends).
• Review and Publish: After uploading, the video will enter the review stage. Once approved, users can choose to publish it on the platform to share with a wide audience.

Upload by Content Creators and Institutions

For content creators and institutions, Tencent Video offers more professional and comprehensive upload services. Through the creation platform, they can obtain personal channel certification packaging, brand and content promotion opportunities, and maximize commercial value：

• Content Collaboration: Content creators and institutions can establish partnerships with Tencent Video to jointly create high-quality content and gain more exposure and revenue through multi-channel promotion on the platform.
• Commercial Revenue Sharing: According to the cooperation agreement, content creators and institutions can receive various forms of commercial returns, such as video advertising revenue sharing and membership fee revenue sharing.

Market Position and Influence of Tencent Video

Tencent Video holds a leading position in China's video industry, with a vast user base and a highly active user community. The platform's high-quality content attracts a large number of users' attention and affection, providing advertisers with extensive marketing opportunities：

• User Scale: As of 2024, Tencent Video has 113 million paid members, with high user activity, and daily usage duration and frequency are at the industry's leading level.

• Brand Influence: Tencent Video has established extensive partnerships with multiple media institutions, including TV stations, film companies, and music companies, providing users with rich content resources. Meanwhile, the platform actively participates in international film and television festivals to enhance its international influence.

Conclusion

As a leading online video media platform in China, Tencent Video not only provides a rich variety of video content but also offers content creators and institutions a broad development space and business opportunities through its open platform. In the future, Tencent Video will continue to strengthen technological innovation and industrial upgrading to bring users more high-quality and convenient video entertainment experiences.