Marketing Collateral Design for Digital and Print

QPSoftware designs marketing collateral for companies in China and abroad: logos, visual identities, sales presentations, brochures, product data sheets and business cards. Our design team in Shanghai created the posters and flyers of the Air France-KLM QR code campaign, launched in six airports in China and Taiwan.

Having a website is not enough to perform well in your market: every material your customers and partners see should carry the same visual identity. Marketing collateral design complements the websites built by our web design company in Shanghai.

What is marketing collateral?

Marketing collateral is the set of materials that support your company’s main advertising message. It also gives your channel partners the key information about your products and services. With digital media, collateral now goes far beyond print: it includes web content and point-of-sale electronic devices.

Many companies have collateral, but not always of good quality. Well-designed collateral gives your company an image of growth and modernity, for your customers and for your own team. We create collateral from scratch, or strengthen the materials you already have, so that they reflect what your company is and win the trust of new customers and partners.

Digital and print marketing collateral we design

Logos. The centerpiece of your brand and the first element customers notice. A logo must be strong, relevant to your industry and unique.
Visual identity. The way your company presents itself to the public, expressing its vision and objectives.
Sales presentations. They introduce your company to new clients and can help close a deal, on a screen or in print.
Brochures and product data sheets. Printed or digital (PDF) documents that detail your offers, also usable on your website or online store.
Business cards. A networking tool and a promotional support for your company, with the right combination of color and images.
Posters and flyers. For campaigns like Air France-KLM’s, where print led people to online content through QR codes.

Adapting collateral for the Chinese market

Collateral used in mainland China needs more than a translation:

Language. Mainland China uses simplified Chinese: the Law on the Standard Spoken and Written Chinese Language sets standardized Chinese characters as the national written form. Materials for Hong Kong or Taiwan use traditional characters.
Advertising claims. China’s Advertising Law forbids terms such as “national-level”, “highest-level” and “best” in advertisements, so slogans and product sheets need checking before they are printed.
From print to digital. QR codes link a poster, a flyer or a brochure to online content. The Air France-KLM campaign combined QR codes with analytics and QR code tracking, and brought over 14,040 new followers on Weixin, Weibo, RenRen and Facebook.

For the channels that come next, read our article on essential tools for B2B marketing in China.

How we design your collateral

Brief. We review your goals, your audiences and your existing brand materials.
Concepts. We propose designs based on your visual identity, or a new identity when you need one.
Revisions. We refine the designs with your feedback.
Final files. We deliver print-ready files and digital versions, such as PDF brochures and presentations.

Frequently Asked Questions

What are examples of marketing collateral?

Marketing collateral includes logos and visual identity, sales presentations, brochures, product data sheets, business cards, posters and flyers. Digital collateral adds PDF brochures, web content, presentations shown on screens and point-of-sale electronic displays. Together, these materials support your main advertising message and give customers and channel partners the information they need about your products or services.

Can you adapt our existing brochures and presentations for China?

Yes. We can strengthen the brand materials you already have instead of starting from scratch. For mainland China, the text moves to simplified Chinese, and the claims are checked against China's Advertising Law, which bans terms such as national-level, highest-level or best in advertisements. QR codes can then link the printed documents to your website or to your WeChat content.

Do you design both print and digital versions?

Yes. Sales presentations can be shown on any digital device or printed, and brochures and product data sheets can be delivered as printed documents, as PDF files for your website or online store, or both. Designing both versions together keeps the colors, the images and the messages consistent wherever customers meet your brand.

WHY QPSOFTWARE?

QPSoftware applies the fundamentals of marketing to everything it creates. Our designers combine visual appeal with clear messages that strengthen your company's impact on customers, with the same user-centered approach as on our websites.

Founded in 2009 and based in Shanghai, we work for small and large organizations, in China and internationally.