WeChat

WHAT IS IT

WeChat is a mobile text and voice messaging communication service developed by Tencent in China, first released in January 2011. The app is available on Android, iPhone, BlackBerry, Windows Phone platforms.

WeChat has over 1 billion monthly active user and 10 million+ official accounts by the end of 2018. This makes it one of the most popular social apps in the world, and a valid competitor to WhatsApp and Viber. WeChat has multiple features including video chat, voice calling, SMS, games, QR code scanning and so much more.

WeChat’s reach and influence is unrivaled in China’s online space as it touches everything from consumers communicating with their nearest and dearest, to sharing their most special moments, to buying everything from cinema tickets to taxi rides.

QPSoftware is a top WeChat agency located in Shanghai offering design and development of WeChat Mini Programs, WeChat Stores and WeChat Web apps.

THE FUTURE OF MOBILE COMMERCE

WeChat offers the best of Facebook and WhatsApp into one app, but there’s a lot more to it. Besides messaging, WeChat also offers video calling, voice calling, Emoticons/stickers, QR coding and capture, gaming, geolocation searching, blog posts, brand channels and last but not least: mobile commerce.

Indeed, WeChat stands heads above the others for its one standout feature alone – mobile commerce. WeChat has a full-blown mobile commerce platform built inside using the Ecommerce platform, TenPay (a Chinese version of PayPal). With TenPay, users have to sync a real world bank account to add credits and conduct transactions via the app. WeChat has been used for mobile commerce (or Mcommerce) by brands, celebrities and WeChat themselves. WeChat currently completed a successful Chinese New Year’s Red Envelope program, where users of WeChat could send red envelopes (money) to each other’s accounts. Over 40 million envelopes were sent during the program with hundreds of millions of dollars sent in app transactions.