China SEO Agency in Shanghai for Baidu and Google

QPSoftware is a digital agency in Shanghai and a China SEO agency for Baidu and Google. We optimize websites for companies that want to be found by users in mainland China and abroad. Since 2009, we have delivered more than 200 projects, including SEO for Motif and for the redesigned website of Duke Kunshan University.

Baidu and Google: two search engines, two sets of rules

Users in mainland China mostly search on Baidu and other local engines, while Google serves international audiences. Our overview of the main search engines in China compares them.

• Baidu needs content in Chinese and pages that load well from mainland China. Hosting in mainland China also requires an ICP filing: under China’s filing measures for non-commercial internet information services, a site must be filed before it operates, and access providers may not connect a site without a filing. Our Baidu SEO services cover these points, and our Baidu SEO guide explains them in detail.
• Google sets out its basics in its SEO Starter Guide: unique titles, clear descriptions, descriptive URLs and image alt text. Our Google SEO services apply them to websites that target international buyers.

What our China SEO services cover

• Technical audit. Crawling, indexing, speed, mobile display, redirects and structured data, then the fixes: see our technical SEO audit and on-site optimization.
• Keyword research. The searches of your buyers, in the language of each market.
• Content. Pages written or optimized for these searches.
• Links. Links from relevant websites, and the removal of toxic ones.
• Reporting. Regular reports, with the changes made and the next steps.

How we measure SEO results

No one can promise a first position: Google’s advice on hiring an SEO warns that no one can guarantee a #1 ranking on Google. We measure progress with the official tools instead.

• Google Search Console: clicks, impressions, positions and indexing issues on Google.
• Baidu Search Resource Platform: page submission, index volume, traffic and keywords, and crawl diagnostics on Baidu.
• Baidu Tongji: Baidu’s analytics platform, for visitors and conversions.

Our guides explain how to submit your website to Baidu, how Baiduspider crawls your site and how to set up Baidu Tongji.

SEO results for our clients

For Motif, an e-learning platform created by Alvanon, we built SEO-friendly pages, then ran SEO, inbound marketing and funnel optimization. The case study reports, over 12 months of activity:

• more than 200 new course-related keywords on the first page of Google;
• organic visits up 2,000% in a year;
• online sales up 600% year over year;
• 32.65% more time spent on course pages.

For Duke Kunshan University, SEO was part of the website redesign, together with a responsive design and the migration of the site’s data.