Air France – KLM

Client: AIRFRANCE

Services: Digital Marketing Campaign, HTML5 campaign, QR Code Game

STAY FLY

When AIRFRANCE-KLM selected QPSOFTWARE to execute its digital strategy by creating an effective QR code campaign to drive online success, we knew that the idea of engagement was a marketing necessity.

Indeed, QPSOFTWARE needed to create a campaign to engage instead of proclaim, by connecting the brand’s consumers from print to dynamic online media.

Working closely with AIRFRANCE-KLM, QPSOFTWARE designed and developed a unique, creative and complex QR code marketing campaign by adding dynamic elements to static forms of media, to help them stand out from the competition in order to deliver a more engaging customer experience with useful analytics.

INDUSTRY:

Airline

Categories:

App

Project Details

KEY POINTS

Poster/Flyers design and layout
Expanded the brand’s social media reach by gaining over 14,040 new followers on Weixin, Weibo, RenRen and Facebook
Analytics and QR Code tracking system
Online brand awareness
QR Code campaign launched throughout 6 airports within China and Taiwan