Air France – KLM
Air France – KLM

Air France – KLM

Client: AIRFRANCE
Services: Digital Marketing Campaign, HTML5 campaign, QR Code Game

STAY FLY

When AIRFRANCE-KLM selected QPSOFTWARE to execute its digital strategy by creating an effective QR code campaign to drive online success, we knew that the idea of engagement was a marketing necessity.

Indeed, QPSOFTWARE needed to create a campaign to engage instead of proclaim, by connecting the brand’s consumers from print to dynamic online media.    

Working closely with AIRFRANCE-KLM, QPSOFTWARE designed and developed a unique, creative and complex QR code marketing campaign by adding dynamic elements to static forms of media, to help them stand out from the competition in order to deliver a more engaging customer experience with useful analytics.

INDUSTRY:
Airline
Categories:
App

Project Details

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Air France – KLM
Air France – KLM

KEY POINTS

  • Poster/Flyers design and layout
  • Expanded the brand’s social media reach by gaining over 14,040 new followers on Weixin, Weibo, RenRen and Facebook
  • Analytics and QR Code tracking system
  • Online brand awareness
  • QR Code campaign launched throughout 6 airports within China and Taiwan

SIMILAR WORK

Mageba
Mageba
Oceanfleet - qpsoftware- ecommerce
Oceanfleet - qpsoftware- ecommerce