Skip to main content
QPSOFTWARE

E-commerce Agency in China for Online Stores, WeChat and Cross-border Sales

FROM DISCOVERY TO PURCHASING DECISION

We specialize in omnichannel E-commerce solutions to expand your business in China, or in the international market.

QPSoftware is an e-commerce agency in China, founded in 2009 and based in Shanghai. We design and develop online stores, WeChat stores and Chinese payment integrations for international brands that sell to Chinese consumers, and for companies already established in China. More than 200 projects later, our references include the localized Magento store of Lucrin Geneva, with Alipay, UnionPay and WeChat Pay.

Our multilingual team works from discovery to the purchasing decision: the design of the store, its development, payment in China and the systems behind it.

What our e-commerce team builds for the Chinese market

Cross-border e-commerce: selling to China from abroad

You do not need a company in China to reach Chinese consumers online. Under China’s cross-border e-commerce model, foreign companies sell without local registration, and products sold this way are tariff-free within the limits set for individual buyers: RMB 5,000 per order and RMB 26,000 per year, as the U.S. International Trade Administration explains.

For Ma France, a cross-border marketplace of French products, we built a WeChat Mini Program connected to the GoAllPay platform: payments made from the WeChat wallet are transferred to Ma France’s bank account in France. Our comprehensive guide to cross-border e-commerce in China covers the marketplaces, customs clearance and logistics options.

What makes e-commerce in China different

China is a large online market with its own platforms and rules. In 2025, online retail sales of physical goods reached 13.09 trillion yuan, or 26.1% of total retail sales of consumer goods, according to the National Bureau of Statistics of China. These points shape every project:

  • Payment. Alipay, WeChat Pay and UnionPay are the most popular payment methods in China, and each has its own APIs. Our comparison of the payment gateways used in China helps you choose.
  • Hosting and ICP. In mainland China, websites that provide internet information services need an ICP filing, or an ICP license when the service is commercial, under the State Council’s Measures for the Administration of Internet Information Services. Our ICP license and China hosting consulting helps you decide where to host.
  • Blocked services. Google services, and many plugins that depend on them, are blocked in China. For the China website of Erno Laszlo, our developers avoided third-party plugins and APIs that are blocked in China.
  • Marketplaces and WeChat. Your store sits next to Tmall, JD.com and WeChat, where Chinese consumers already shop.

Before you start, read how to start an e-commerce business in China, from market research to payment, shipping and regulations.

E-commerce projects and platforms

We develop on Magento, on PrestaShop as a PrestaShop Partner Agency, and on WordPress with WooCommerce. Our comparison of Magento, Drupal and PrestaShop explains the differences. Some of the stores we built:

  • Lucrin Geneva: full localization and development of the Magento website, Alipay, UnionPay and WeChat Pay, a WeChat store and WeChat login, plus SEO and Baidu campaigns.
  • Baby International Blu: a PrestaShop store rebuilt from version 1.4 to 1.6, with Alipay, UnionPay and Visa/MasterCard payments and data exchange with OpenERP. The case study reports a 600% revenue increase within a year.
  • Montagut: a mobile-friendly PrestaShop e-commerce website and an iOS and Android loyalty program app for the French clothing brand.
  • Erno Laszlo: a WordPress brand website for China, connected to the brand’s Tmall store and optimized for Baidu.

How we run your e-commerce project

We work in short iterations following our agile methodology, with a Scrum Alliance certified Scrum Master, so you review the store at each stage.

  1. Scoping: your goals, target shoppers, catalog, sales channels, and whether you sell from China or cross-border.
  2. UX and design: page structure and screens adapted to Chinese shoppers and to mobile use.
  3. Development and integrations: the store, the payment methods, and the connections to your ERP, CRM or logistics partners.
  4. Testing: browsing, checkout and payments tested by our team in Shanghai.
  5. Launch: hosting, domain and filings, then go-live.
  6. Follow-up: maintenance, SEO and new features.

Frequently Asked Questions

Which e-commerce platform should we use to sell in China?

It depends on your business plan, your catalog, the systems you already use and where your customers buy: on a website, inside WeChat, or both. QPSoftware works with Magento, PrestaShop, WordPress with WooCommerce, and WeChat Mini Programs. During scoping, we compare the options against your integrations, your budget and your growth plans, then recommend the platform that fits your business goals and your customers.

Can a foreign company sell online in China without a Chinese entity?

Yes, through cross-border e-commerce. Your company sells under its own entity, Chinese customers pay in RMB with WeChat Pay or Alipay, and the payment provider settles you in your own currency. Individual buyers are limited to RMB 5,000 per order and RMB 26,000 per year, and China publishes an official list of goods that can be imported this way. Products ship from abroad or from bonded warehouses in pilot zones.

Should we sell on Tmall and JD or on our own online store?

Marketplaces such as Tmall Global and JD Worldwide give you access to their shoppers, but each sets its own rules and requirements, which are easier to meet for brands already successful in other markets. Your own website or WeChat store gives you control over design, customer data and promotions. The two can work together: Erno Laszlo, for example, runs a China brand website connected to its Tmall store.

How much does an e-commerce website in China cost?

The cost depends on the scope: the number of pages and product types, custom design, the payment methods, integrations with your ERP, CRM or logistics systems, the channels to cover (website, WeChat, app), content localization and hosting. We give a quote after scoping. A first version can go live with the essential features, and later phases add the rest.

Why does a store in China need Chinese payment methods?

China has its own banking and payment systems. To reach Chinese customers in a fast and secure way, your store should accept the most popular methods: Alipay, WeChat Pay and UnionPay. Each one needs its own integration, with different APIs for websites, mobile browsers and apps. Foreign merchants can accept WeChat Pay and Alipay through cross-border payment and be settled in their own currency.