WECHAT MINI PROGRAMS - THE FUTURE IS HERE
Since their inception in January 2017, Mini Programs have not stopped becoming more and more important. The over 1 billion WeChat users have come to appreciate the functionality of this new tool by Tencent.
As of today, WeChat Mini Programs have become a principal instrument for making businesses grow and thrive in China.
In less than two years, WeChat's Mini Programs have developed into an essential tool for the marketing ecosystem of every business targeting the Chinese market. Less expensive than developing a Native app, developing a WeChat Mini Program helps you reach a broader audience and easily converts new users.
BENEFITS OF WECHAT MINI PROGRAM
One of the top characteristics of Mini Programs is how light they are. They are limited to 10MB in size. Moreover, the user doesn't need to download it. This is because it is already integrated into the WeChat system. As they are hosted on Tencent’s servers, Mini Programs are very fast, offering a great user experience.
These are critical factors for acquiring new users. The fact that it does not need to be downloaded, invites more people to come to your Mini Program. Even if only to have a look. Furthermore, the cost of developing a Native app is usually higher than the cost to develop an average WeChat Mini Program.
Moreover, Mini Programs are easy to share. Therefore, happy users can quickly become a useful marketing tool in your hands.
Statistics show that WeChat Mini users are particularly prone to spending small amounts of money, especially under 1000 RMB. Therefore, Mini Programs can be strategically used to increase sales among users with lower spending power, or to push specific products.
A skillfully designed and developed Mini Program is an invaluable tool to boost your business online, or to increase and retain your audience.