HOW TO CREATE WECHAT MINI PROGRAMS
A WeChat Mini Program can be developed as a complement to an existing Native app. Alternatively, you can create your Mini Program first and then decide later whether to add a Native app to your business.
Even though Mini Programs are not a substitute for Native apps, they are used with excellent results in several scenarios.
- Mini Programs are statistically very efficient to target an audience in low-tier cities where purchasing power is limited. For instance, most users in these areas have an inexpensive phone plan and are therefore attracted by the ability to access Mini Programs without downloading them.
- WeChat Mini Programs are ideal for running marketing campaigns involving vouchers, special offers, promotional announcements and so on. For instance, WeChat Mini Games are excellent for engaging your audience and can quickly go viral.
- A Mini Program can offer support to your WeChat E-commerce being a gateway to direct new users to your store.
- High-end websites can leverage the WeChat Mini Program to give new users a taste of their services. With the aim of later moving them to a Native app, website, or E-commerce.
The potential of WeChat Mini Programs is huge, and its functionality continues to expand. You will have a powerful marketing tool in your hand that will assist you in penetrating the Chinese market and that will help make your presence more visible.