MOBILE APP DEVELOPMENT FOR A GREATER USER EXPERIENCE
The mobile phone evolution has modified the way users make use of their phone, but also how they go online to interact with people and online businesses. Nowadays, mobile apps have become an important digital tool to manage businesses both large and small.
QPSoftware develops high performing mobile apps for iOS and Android, and in certain cases we also adapt applications to the Chinese market. However, we not only develop a mobile app; we produce a unique user experience.
THE IMPACT OF MOBILE APPS
An advantage of mobile apps is that they are easier to use than a website. You must develop a mobile application for your business if you want to cultivate loyalty from customers and increase their acquisition and retention. Another significant reason to develop a mobile application is to increase and enhance your internal processes in developing automation and centralizing the key information related to your business/company.
Usually, mobile apps offer:
- The same services as you have on your website.
- Complementary services to add a plus-value to your current offer.
- New services related to a completely brand-new product or service (IoT).
The greatest advantages of developing a mobile app are that, first, it is a means to offer competitive services and products to your customers and, in addition, it has the potential to reach a high number of customers. According to different studies, in 2018, adults in the United States will spend on average 3 hours and 35 minutes per day on their mobile devices, and in China, they spend on average 2 hours and 39 minutes per day. This means that there is a tremendous potential for Native apps around the world. Finally, it is also a way to help your customers accomplish tasks quickly and easily from the palm of their hand while they are doing simple things during their daily routine, such as walking, waiting for their transportation, or even while waiting in line.
Mobile applications are limitless; you can accomplish many tasks or goals with them:
- Buy products and services.
- Sell online.
- Generate new promotions.
- Create gamification to secure being remembered by your customers.
- Create loyalty cards.
- Manage the delivery tracking of your products.
- Communicate with people.
- Manage the performance of certain tools.
- Manage your business.
- Manage the performance of your team.
- And much more.