Latest marketing, technology and design trends you need to know.
113 articles
WeChat · Social Media
Tencent Ads vs WeChat Ads explained, then how to grow Official Account and Channels followers with Tencent Ads: goals, targeting, creatives, budget, data.
Read more: Tencent Ads vs WeChat Ads: How to Grow WeChat Followers with Tencent AdvertisingTech · E-Commerce
An AI Sales Coach that simulates real sales scenarios, scores communication quality, and delivers personalized coaching to boost conversion rates.
Read more: AI Sales Coach: The Upgrading Engine for Sales Capabilities Across All IndustriesTech · E-Commerce · Social Media
Little Red Book (Xiaohongshu, or RedNote) marketing guide: how the platform works, how brands advertise, work with creators and sell on it.
Read more: Little Red Book Marketing: How Brands Advertise and Sell on Xiaohongshu (RedNote)Tech · SEO
Everything foreign companies need to know about China's ICP license in 2026: ICP Filing vs Commercial License, WFOE rules, app filing and how to apply.
Read more: ICP License China: Complete Guide for Websites, Apps & Foreign Companies (2026)WeChat · Tech
Guide to WeCom for foreign companies in China: how to register and verify your overseas enterprise, web and desktop access, pricing, and key features.
Read more: Guide to WeCom Registration and VerificationTech · SEO
Step-by-step guide to PSB filing (police registration) for websites in China: who needs it, the 30-day rule, and how it differs from ICP filing.
Read more: PSB Filing for Websites in China: Complete GuideTech · SEO
Website not working in China or loading slowly? Find the usual causes, from blocked Google services to hosting far away, and fix them step by step.
Read more: Why Your Website Doesn’t Work in China, and How to Fix ItTech
Complete guide to China's PIPL: scope, GDPR comparison, cross-border transfer rules, compliance steps and penalties for foreign companies. Updated 2026.
Read more: China PIPL: Complete Compliance Guide for Foreign Companies (2026)Tech · Mobile · WeChat
Mini program platforms in China compared, WeChat, Alipay, Douyin and Baidu, with who can publish, fees, size limits, users and how to choose one.
Read more: Your Guide to Mini Program Platforms in China: More Than Just WeChatWhat a WeChat Mini Program is, how to open one with no download, what brands build with it and how it compares with a native app, with 2026 figures.
Read more: WeChat Mini Program: All You Need to KnowTech
Cloud hosting in China compared: Alibaba Cloud, Huawei Cloud, Tencent Cloud, Baidu AI Cloud, the China regions of AWS and Azure, and why Google Cloud is absent.
Read more: Cloud Hosting in China: How the Main Providers CompareTech · SEO
Learn how to effectively localize a website for the Chinese market to increase traffic, optimize user experience and strengthen SEO.
Read more: Website Localization in ChinaTech · Mobile
Bike sharing in China: from the ofo and Mobike boom to Meituan Bike, Hello Bike and Qingju Bike, with market size, prices, deposits and trends to watch.
Read more: The Growth of Bike Sharing in China: From Ofo to Meituan BikeSEO · Tech
The Chinese search engine list for 2026: Baidu, 360 Search, Sogou and Shenma, plus Bing, with market shares, what is blocked and where Chinese users search.
Read more: Chinese Search Engines in 2026: The Most Popular Ones and How China SearchesE-Commerce · Social Media
KOL marketing in China explained: what a KOL is, the four KOL tiers, the best platforms, how to pay and choose KOLs, and live-streaming examples.
Read more: KOL Marketing in China: Strategies to Grow Your E-commerce BusinessTech · E-Commerce
Compare 6 China payment gateways, from Alipay, WeChat Pay and UnionPay to Stripe, and see how foreign merchants accept RMB without a Chinese entity.
Read more: China Payment Gateways: 6 Options to Accept Payments from Chinese ShoppersTech · E-Commerce
The digital yuan (e-CNY) is China's central bank digital currency. Learn how it works, what changed in 2026, how to open a wallet and how merchants accept it.
Read more: What Is the Digital Yuan (e-CNY) and How Does It Work?WeChat features explained: chats, Moments, Channels, WeChat Pay, Mini Programs, Official Accounts and search, and how businesses use them in China.
Read more: Your Guide to WeChat Features and FunctionsWhat a WeChat Official Account is, service vs subscription accounts, what a foreign company can open, what verification costs and how it works outside China.
Read more: WeChat Official Account for Overseas Businesses: Types, Options and CostsSEO
Baidu certifications show verified business information in Baidu search: Baidu Guarantee, Enterprise Business Card, official website and trademark badges.
Read more: Baidu Certifications: Everything You Need to KnowTech
Google closed its mainland China translation site in 2022. Compare the best Google Translate alternatives in China: Baidu, Youdao, Sogou, WeChat and more.
Read more: Google Translate Alternatives: The Translation Apps to Use in ChinaHow to scan a WeChat QR code with your camera or from an image, find and customize your own code, and use QR codes to grow and track your brand in China.
Read more: How to Scan, Create and Use WeChat QR CodesWeChat · Tech
What WeData (We分析) is, how to sign in, which reports it offers and how it compares with Google Analytics and Baidu Tongji for WeChat mini programs.
Read more: WeData Analytics: Get Better Insights from Your WeChat Mini ProgramTech
Redis for mobile apps: how an in-memory cache speeds up your app's API, shown on a real demo with cache hit and miss flows and measured response times.
Read more: Redis for Mobile Apps: How a Cache Makes Your App Run FasterWeChat · Tech
WeChat mini program trends in the 2020-2021 top 100 data, from lower-tier cities to private traffic, and what changed by 2026, with Tencent's figures.
Read more: WeChat Mini Program Trends: What 2020-2021 Showed and What Changed by 2026E-Commerce
Cross-border e-commerce in China explained: definition, features, development history, the retail import rules in force, the main channels and how to start.
Read more: Cross-Border E-Commerce in China: Definition, Features, Development History and RulesTech · E-Learning
STEAM education in China: course types, Ministry of Education policy, the effect of the double reduction policy and a market worth RMB 42.2 billion in 2021.
Read more: A Guide to STEAM Education in ChinaE-Commerce · WeChat
WeChat mini program live streaming or Channels live for e-commerce? Access rules, features, traffic and retention compared, and why brands use both.
Read more: Which to Choose for E-commerce: WeChat Mini Program Live Streaming or Channels Live?WeChat · E-Commerce
How luxury brands use WeChat Mini Programs to engage Chinese consumers, from Fendi's mini game and Armani's virtual try-on to Sephora's livestreams.
Read more: WeChat Mini Programs for Luxury Brands: How They Engage Chinese ConsumersSEO · Tech
How to do B2B marketing in China: the 5 essential tools, from website localization and Baidu SEO to Zhihu, WeChat and Chinese video platforms.
Read more: B2B Marketing in China: 5 Essential Tools to Reach Business BuyersWeChat · E-Commerce
How to sell cross-border on WeChat without a Chinese company: the Official Account, the store, WeChat Pay in RMB, logistics and the tax rules for each order.
Read more: Selling Cross-Border on WeChat: How Foreign Brands Reach Chinese BuyersTech · E-Commerce · Social Media
How to host a live streaming show that sells: know your viewers, answer their questions fast, and use an AI assistant to support your host.
Read more: How to Host a Live Streaming Show: 5 Things You Need to Convert ViewersStay ahead of the competition by leveraging WeChat Official Accounts, Mini Programs, and WeChat Pay to increase customer loyalty and drive sales.
Read more: Top Three WeChat Features to Engage with Your CustomersE-Commerce · Mobile
How to open a mobile store in China: WeChat Mini Programs and stores, your own shopping app or marketplaces, and the features Chinese shoppers expect.
Read more: Opening Your Mobile Store in China: What Are the Best Options?E-Commerce
Omnichannel solutions for China: a seamless online store, online-to-offline integration, 24/7 chat support, an integrated CRM and social shopping on WeChat.
Read more: 5 Must-Have Omnichannel Solutions for a Seamless Customer Journey in ChinaE-Commerce
How to drive traffic to your China e-commerce store with private traffic, omnichannel retail, social commerce, KOC marketing and live streaming.
Read more: 5 Practices to Drive Traffic and Sales to Your China E-Commerce StoreE-Commerce
With COVID policies winding down, learn how to navigate the ever-changing e-commerce landscape and adapt your online business.
Read more: 5 Retail Trends to Strive for in the Post-COVID-19 WorldE-Learning
E-learning gamification explained: what it adds to online courses, how to gamify a course, and 5 techniques, from role-play avatars to microlearning.
Read more: Top Gamification Techniques to Enhance Your E-LearningE-Learning
E-learning trends and best practices: gamification, mobile, adaptive learning, microlearning, analytics, VR, social learning and AI, with project examples.
Read more: 8 E-Learning Trends and Best Practices to WatchE-Learning · Tech
How to develop an e-learning solution: plan your strategy, choose the right LMS and deliver interactive courses, with examples from Motif and TechTrek.
Read more: How to Develop a Top Interactive E-Learning SolutionTech
User validation means testing a product with real users to confirm it meets their needs. Learn how it differs from client expectations and how to balance both.
Read more: User Validation vs. Client Expectations: How to Handle the DifferencesTech · SEO · Social Media
Digital marketing in China without Google or Facebook: the channels that work, and 7 trends from 2021 (live streaming, WeChat, KOLs) updated for 2026.
Read more: Digital Marketing in China: The Channels That Matter and 7 Trends Updated for 2026Tech
Chinese web design explained: why Chinese websites look different, what users expect, and the design trends to follow when you build a website for China.
Read more: Chinese Web Design: Why Chinese Websites Look Different and the Trends to FollowTech · Mobile
What is an H5 page? What H5 means in China, how H5 pages work in WeChat, classic campaign examples, H5 pages vs. Mini Programs, and how to build one.
Read more: What Is an H5 Page? How H5 Campaigns Work in ChinaTech
A China business license proves a company is registered. What it shows, how five certificates became one, and how to get a business license in China today.
Read more: How to Get a Business License in China and What It ShowsTech · Mobile
Native vs hybrid apps compared: performance, device access, cost and maintenance, with a side-by-side table and the questions to ask before you choose.
Read more: Native vs Hybrid Apps: How to Make the Right ChoiceE-Learning
The China e-learning market: how online education grew, corporate and personalized learning, AI, VR and mobile trends, and what it means for course creators.
Read more: E-Learning Opportunities and Trends in the Chinese MarketE-Commerce · Tech · Social Media
YouTube is blocked in China. A B2B guide to video marketing in China: Douyin, WeChat Channels, Bilibili and the other Chinese video platforms compared.
Read more: Video Marketing in China: A B2B Guide to the Platforms That Replace YouTubeE-Commerce · SEO
How to create an ecommerce sitemap: XML examples, what to include, best practices for large stores, and how to submit it to Google, Bing and Baidu.
Read more: How to Create the Optimal E-commerce SitemapE-Commerce
Seven China e-commerce trends of 2019, from imported goods and niche brands to mobile shopping and WeChat Mini Programs, with the market figures of the time.
Read more: 7 Chinese E-commerce Trends That Marked 2019SEO · Tech
Drupal SEO in 11 steps: the modules to use on Drupal 10 and 11 (Metatag, Pathauto, Redirect, XML sitemap) and the Google requirements behind them.
Read more: Drupal SEO: 11 Essential Steps to Optimize Your Drupal WebsiteWeChat · Tech
Learn about the latest updates and best practices for using WeChat Work and how to best leverage Wechat Work for business communication and collaboration.
Read more: How to Boost Your Company’s Performance with WeChat Work AppTech · SEO
Baiduspider, the Baidu spider, crawls websites for China's largest search engine. See its user agents, how to verify it and how to allow or block it.
Read more: What Is Baiduspider (Baidu Spider) and How to Manage ItMobile · Tech
The best apps for Shanghai: WeChat, Alipay, DiDi, Baidu Maps and Amap, metro and train apps, food delivery and Taobao, and what each one does for expats.
Read more: The Essential Apps to Survive in Shanghai as an ExpatTech · E-Commerce
CRM in China: which Western and Chinese CRM tools work there, what WeChat and personal data rules change, and when a custom CRM is the better choice.
Read more: CRM in China: How to Choose the Right CRM for Your BusinessTech
How to use audio and video on websites without slowing pages down or annoying visitors: when sound helps, how to choose it, and video best practices.
Read more: Audio and Video on Websites: How to Use Them to Improve User ExperienceWeChat · E-Commerce
How to open a WeChat store in China, from setup steps to catalog and cross-border payments, examples and 9 ways to attract visitors, and store vs mini program.
Read more: How to Open a WeChat Store in China, Then Run and Promote ItE-Commerce · Tech
How Bulgari, Christian Louboutin, Fred Perry and Charlotte Tilbury used Magento e-commerce for China and beyond, and what a Magento store needs in China.
Read more: 4 International Brands using Magento E-commerce in ChinaTech · SEO
Website localization in China goes beyond translation: Chinese content, local design, hosting and ICP filing, blocked services, mobile speed and Baidu SEO.
Read more: Website Localization in China: A Guide for Foreign CompaniesTech · SEO
Is WordPress blocked in China? No, but WordPress sites often load slowly there. Learn how to host, configure and optimize WordPress for Chinese users.
Read more: WordPress in China: Is It Blocked, and How to Optimize Your SiteTech
The advantages and disadvantages of prototyping for websites and apps: early user feedback and lower costs, versus confused users and upfront costs.
Read more: Advantages and Disadvantages of Prototyping Complex ProjectsTech
How to do user research for a website or app: prepare, collect and analyze. Methods, tools and tips to base your UX on what real users need, not guesses.
Read more: How to Do User Research to Achieve Greater UXStep-by-step guide to create a WeChat Official Account as a foreign company: service account registration, documents, USD 99 verification and review time.
Read more: How to Create a WeChat Official Account as a Foreign Company: Step by StepTech · SEO
Baidu Tongji, or Baidu Analytics, is Baidu's web analytics tool for China. See how to open an account, install the code, track events and read the reports.
Read more: Baidu Tongji (Baidu Analytics): A Step-by-Step GuideSocial Media · WeChat
How to get followers on a WeChat Official Account: nine ways, from shareable posts and QR codes to name cards, advertising, payments and WeChat Search.
Read more: 9 Ways to Gain Followers on Your WeChat Official AccountTech
Project management tools and techniques from a Shanghai digital agency: Scrum and the Core Model, Basecamp and Teamwork, and how to choose the right ones.
Read more: The Best Project Management Tools and Techniques for SuccessTech · SEO
How to convert HTTP to HTTPS for free: get a Let's Encrypt certificate, install it, update links, set 301 redirects and tell Google about the move.
Read more: How to Convert HTTP to HTTPS: The Comprehensive GuideTech · SEO
How does UX affect SEO? See how user experience and UI design, from clean code and navigation to mobile design, speed and meta tags, shape your rankings.
Read more: How UX and UI Affect SEOE-Commerce
China's cross-border e-commerce rules in 2026: the RMB 5,000 and 26,000 limits, the tax, the list of goods, the E-commerce Law and what platforms must do.
Read more: China Cross-Border E-commerce Rules in 2026: What You Need to KnowE-Commerce
How to start an e-commerce business in China in 8 steps: market research, legal requirements, hosting, platforms, marketing, payments and tracking.
Read more: How to Start an E-Commerce Business in China: A Step-by-Step GuideWeChat Official Account management step by step: publishing limits, replies and the 48-hour rule, auto replies, menus, growth tools and verification.
Read more: How to Manage a WeChat Official AccountSEO · Tech
A China CDN serves your pages from nodes inside mainland China, but it needs an ICP filing. Compare CDN options and other fixes for a fast site in China.
Read more: China CDN: How to Make Your Website Load Faster in ChinaWeChat · Tech
How to develop a WeChat Mini Program in 6 steps checked against WeChat's documentation, from account and AppID to design, code, review and release.
Read more: How to Develop a WeChat Mini Program: Steps and Best PracticesTech
How to backup a website with cPanel, a WordPress plugin or a manual copy, how often to do it, and why a website backup protects your business.
Read more: Website Backup: Why It Matters and How to Backup a WebsiteSEO
Submit your website to Baidu step by step: register, verify your site in Baidu Webmaster Tools, then submit your URLs and sitemap under the current rules.
Read more: How to Submit Your Website or URL to Baidu: The Complete GuideCompare a WeChat subscription account and a service account: notifications, features, who can register and verification fees, then register the right one.
Read more: WeChat Subscription Account vs Service Account: Differences and How to RegisterE-Commerce · Tech
QPSoftware, a Shanghai digital agency, became a certified PrestaShop partner agency in 2018: what it means for your store, and the stores we built for China.
Read more: QPSoftware, a Certified PrestaShop Partner Agency in ChinaSEO · Tech
The .cn domain is the country code of China. Who can register a .cn domain name, how the identity check works, and what it means for hosting in China.
Read more: The .cn Domain: What It Is and How to Register a Chinese Domain NameTech
The core model is a UX framework by Are Halland that designs a website from its core pages outward. Learn what it means, how it works and its benefits.
Read more: What Is the Core Model? Meaning, Process and BenefitsE-Commerce · Tech
What is a Retina display? Apple's name for screens too dense for the eye to see pixels. Learn what it means for web design and how to keep images sharp.
Read more: Retina Display: What It Is and How to Implement Retina Design on Your WebsiteWeChat · E-Commerce
WeChat Pay vs Alipay: how China's two leading wallets differ, where they work around the world, and how foreign merchants can accept both.
Read more: WeChat Pay vs Alipay: How They Differ and Where They Work Around the WorldE-Commerce · SEO
How Baidu advertising works: search and feed ads, pay per click and minimum budget, opening an account as a foreign company, and how to combine PPC with SEO.
Read more: How to Use Baidu Advertising (Baidu PPC) in ChinaSEO · Tech
Scrum project management explained with the official Scrum Guide: sprints, Scrum Master, Product Owner and Developers, and the benefits we see in practice.
Read more: Scrum Project Management: How the Scrum Approach WorksMobile · E-Commerce
Stay up-to-date with the latest trends in Chinese mobile ecommerce and explore the key developments, players, and future projections.
Read more: The Latest Chinese Mobile Ecommerce TrendsSEO · Tech · Social Media
Stay ahead of the game in China's digital marketing landscape by learning about key developments, strategies, and opportunities.
Read more: New Digital Marketing Trends 2018 - What Works Worldwide And In ChinaWeChat · Social Media
Stay informed about the latest WeChat Announcements of 2018 and learn about how these exciting opportunities can grow your business in China.
Read more: WeChat Announcements 2018 - Exciting Opportunities For Your BusinessTech
Create a user-friendly and visually appealing website with QPSoftware's web design tips. Learn about the best practices, trends, and tools for success.
Read more: Web Design - Tips For WebsitesMobile · Tech
15 app design tips for a mobile app people keep: responsive screens, app store rules, readable fonts, contrast, big controls, user testing and security.
Read more: 15 Mobile App Design Tips to Create a Great AppE-Commerce · Tech
Magento vs PrestaShop vs Drupal Commerce compared: ease of use, customization, scalability, SEO, maintenance costs and the store each platform suits best.
Read more: E-commerce Website Development: Magento vs PrestaShop vs Drupal CommerceSEO
Baidu SEO in 2026: how China SEO differs from Google, with keyword research, content, links, speed, hosting and ICP, mobile rules and Baidu's AI results.
Read more: Baidu SEO in China 2026: The Complete GuideTech
Drupal vs WordPress vs Joomla compared: what each CMS is best for, their pros and cons, what they share, and how to choose the right one for your website.
Read more: Drupal vs WordPress vs Joomla: Which CMS Should You Choose?Tech
The web design apps we picked in 2017, checked in 2026: Sketch, Figma, Webflow, UXPin and Affinity are still available, Avocode is gone. What each one does.
Read more: Web Design Apps for Designers: Sketch, Figma, Webflow and MoreSocial Media · E-Commerce
A 2017 prospective case study by QPSoftware: a social media and WeChat strategy for the Swatch Group, with polls, voting contests and a WeChat survey tool.
Read more: Prospective Case Study: A Digital Strategy for the Swatch Group, from Social Polls to WeChat in ChinaSocial Media · Tech
Software product management tips for a healthy product: reduce technical debt, refine your backlog, manage risk and build products your users will love.
Read more: 10 Software Product Management Tips for a Healthy ProductE-Commerce
Legal requirements for selling online in China: when you need an ICP filing, an ICP or EDI license, a business license or permits, and when you need none.
Read more: Do I Need a License to Sell Online in China? The Legal RequirementsE-Commerce · Tech
The main types of companies in China for foreign investors: representative office, joint venture and WFOE, what each one can do, and how to choose.
Read more: What Are the Different Types of Companies in China?E-Commerce
Can you sell in China without a Chinese company? Yes, through cross-border e-commerce, with payment in RMB and settlement in your currency. Here is how.
Read more: Do I Need a Company in China to Sell Online? How to Sell in China Without a Chinese CompanyTech
Host a website in China: mainland server or Hong Kong, what you need (entity, domain, cloud server), then the ICP and PSB filings step by step.
Read more: How to Host a Website in China: Mainland or Hong Kong, ICP Filing and StepsWeChat · Social Media
How to make a viral WeChat post: set your goal and audience, then use visuals, emotion, simplicity, curiosity and interaction to get people sharing.
Read more: How to Make a Viral WeChat PostE-Commerce · Tech
Explore QP Software's experience at CES Asia 2017 in Shanghai. Learn about the latest innovations and how to stay at the forefront of technology.
Read more: QPSoftware at CES Asia Shanghai 2017E-Commerce · Tech
Understand the impact of Alibaba and Alipay's entry into the Indian market. Read QP Software's analysis of their strategy and potential for success.
Read more: Alibaba - Alipay in IndiaE-Commerce · Social Media
How to attract Chinese buyers: segment and personalize your messages, sell through content on WeChat, and engage customers with product trials and games.
Read more: Four Strategies to Attract Chinese Buyers and Increase SalesSEO · WeChat
How WeChat Search works: find articles, Official Accounts, Mini Programs and messages, add people by WeChat ID or phone number, and get your brand found.
Read more: WeChat Search: How to Find People, Accounts and ContentWeChat · Mobile
WeChat web app (H5) vs. Mini Program: how they differ in development, hosting, limits, payment and sharing, and how to choose the right one for your business.
Read more: WeChat Web App vs. WeChat Mini ProgramWeChat · E-Commerce
Discover how WeChat is changing the way people communicate around the world. Read QP Software's analysis of its global impact and potential for growth.
Read more: WeChat Around The WorldTech · Social Media · WeChat
Explore how WeChat's VR and AR technology impacts the future of not just gaming but the rest of the WeChat ecosystem and new potential features.
Read more: WeChat in V.R & A.R. like Pokemon GoTech
Learn how artificial intelligence helped save a boy's life. Explore the potential of AI to revolutionize healthcare and other major industries.
Read more: Artificial Intelligence Saves a Boy's LifeWeChat · E-Commerce
Learn about the future of WeChat Pay in the UK and its potential impact on international payments. Read our latest blog post on QPSoftware.net.
Read more: WeChat Pay In The UK - What's The Future Of WeChat Payment InternationalSEO · Tech
Stay informed on Google's return to China and its effects on the tech industry. Learn how Google can still impact digital marketing in China.
Read more: Google's Services Are Back In ChinaE-Commerce · Social Media
Take an in-depth look at the consumer behavior of male online shoppers in China. Learn tips and strategies to target Chinese male consumers.
Read more: How to Attract Male Online Buyers in China: Best PracticesE-Commerce · Tech
Is Magento a good fit for China? The pros and cons of Magento for Chinese shoppers: localization, phone sign-up, WeChat login, Alipay, WeChat Pay and checkout.
Read more: Magento for China: Is Magento the Best Solution for the Chinese Market?How to transfer a WeChat Official Account to another company: migration conditions, the RMB 300 review fee, the notarized letter, timing and each step.
Read more: WeChat Official Account Transfer: How to Move an Account to Another CompanyMobile · E-Commerce
Loyalty program app development for China: how QPSoftware built the iOS and Android rewards app of Montagut, with badges, points and WeChat login.
Read more: Mobile Loyalty Program App Development: Montagut Case StudyTell us about your project!
