Latest marketing, technology and design trends you need to know.

Baidu Certifications

Understanding Baidu’s certification system is an important part of SEO in China. Knowing how to navigate Baidu’s various certifications can help businesses increase the effectiveness and awareness of their digital marketing activities.

Google Translate Alternatives

Google Translate has long been the only Google service still accessible in China without the use of a VPN. After Google services were blocked in mainland China in 2010, Google still maintained the domain for its translation services.

WeData Analytics: Get better insights from your Mini Program

Having a WeChat Mini Program has many valuable uses for your business and will bring you a lot of outcomes, especially if you are targeting Chinese Customers.

  • Mini-program
  • SEO
Make your app run faster with Redis

Redis can cache the data to avoid running the same queries on the database within an unchanged dataset/result.

  • Design
  • Development
The Development Trends of WeChat Mini-Program in 2022

As China's first super APP with more than 1 billion monthly active users worldwide, WeChat has become an indispensable social tool for people.

A Comprehensive Guide to Cross-Border E-Commerce in China

One area in particular shows promises of skyrocketing: the cross-border e-commerce channel. The massive growth in globalization and internationalization of trade has paved the path for a continuously expanding e-commerce market.

Guidance to STEAM Education in China

In the 1980s, the National Science Board (NSB) of the United States established and developed STEM education into a national strategy. Around 2014, the concept of STEAM education was introduced into China, triggering an upsurge of interest in STEAM education across the country.

Livestream marketing is now a very popular marketing approach. According to statistics from the China Internet Network Information Center (CNNIC), due to the impact of the Covid-19 pandemic, the usage rate of livestreaming has been rising sharply and the number of livestreaming users has been growing since 2020.


On the 1st of November 2021, the Personal Information Protection Law (‘PIPL’) comes into force. It will set a new bar in China for privacy rights, obligations, security, and compliance.

How Luxury Brands Engage with Chinese Consumers via WeChat Mini Program

The Chinese Luxury Goods Market is valued at $55 billion and grew by almost 50% in one year. This crucial data highlights considerable opportunities in the luxury goods world and how brands can learn the art of captivating their viewers.

5 Essential Tools for B2B Marketing in China

The B2B Chinese market is vast and lucrative and offers countless opportunities to foreign companies. However, it is a challenging market that demands insight into its unique needs and a well-planned B2B marketing strategy. 

Guidance to WeChat Cross-Border E-commerce

WeChat Cross-Border e-commerce is a practical solution to overcome the bureaucratic challenges of selling in China. Many companies have found that selling cross-border on WeChat is an alternative gateway to generate revenue in China or prepare them for their full entry into the market.

How to do Website Localization

If you are planning to expand into the Chinese market, you must localize your website. To localize an existing website requires an understanding of cultural differences and technical issues which is uncommon in the western market.

good live streaming show

In a good live streaming show, the key to attracting as many people as possible, is to engage with as many of the consumers as possible. It is important to ensure that customers are always happy, even when they experience a problem. Investigation shows that brands that give high-quality customer service also have a higher customer satisfaction score!

wechat fetures for ecommerce

Besides its messaging features, WeChat comes with many functionalities that have become essential to promote your business in China. You can use the app to generate brand awareness, for marketing purposes, to engage with your customers and find new ones. 

Open mobile ecommerce app china

The success of the E-commerce industry in China is no secret. There are plenty of statistics proving the rapid and constant growth of this market, which is now worth several trillions of dollars and continues to have a bright future.

  • Maintenance
omnichannel china

Building an omni-channel journey for your customer is the best way to keep control of your brand and ensure the best customer experience all along the way from day 1 - the day they get to know you, to the day 2 - when they start purchasing from you and so on...

ecommerce trends china 2020

So far, the year 2020 has been a hard-to-forget milestone for the world economy. Never before have businesses across the world had to face such enormous challenges and significant uncertainties about their future. 

How has COVID-19 impacted the retail business? What do you need to do to survive the post-COVID-19 era? Let’s examine the lessons learned since the Coronavirus outbreak and what actions you should take.

Gamification trends

Gamification generates better involvement with the student who takes an active and not a passive role during the course. What could be more annoying than sitting and listening to a lesson without being able to interact? 

E-learning trends 2020

So far, 2020 has been a blossoming year for the E-learning industry. A combination of factors, not the least of which is the coronavirus pandemic, has brought more students into the world of E-learning. Even users who are generally more inclined to use traditional learning methods have discovered the effectiveness and opportunities offered with online courses.

Develop e-learning

Developing an interactive e-learning solution is a challenge for many businesses. It is an endeavor that requires proper planning, insightful strategy, and an understanding of available technologies.

User Validation VS Client expectations

One of the many challenges that every web designer face is to know how to handle the possible conflicts between client expectations and user validation while not neglecting user verification during the design process.

Digital Marketing Trends China

The online marketing scene in China is super-vibrant and your company must constantly stay up to date in the game. This means that you need to be quick to adapt to what the market demands and channel your marketing efforts in the right direction. We analyze the new digital marketing trends that will rock the Chinese market in 2021.

web design trends in china 2020

What are the new web design trends in China in 2020? As the Internet environment in China keeps on evolving, it is increasingly important for websites and e-commerce platforms to keep their presence up-to-date and meet the demands of the consumer.

The Revolution of H5 Pages in China

H5 pages are all the rage in China but they may sound foreign to the Western world. However, WeChat H5 pages have become a critically valuable asset for successful advertising campaigns, and digital marketers in China understand all too well the power of these H5 pages. If you are planning a new marketing campaign in China, or you want to engage even more of your customers there, then it is a good idea to become familiar with H5 pages and what they can do for your business.

How to Get your Business License in China

Doing business in China has never been easy for foreign companies. The country has a long history of a complicated and ever-changing bureaucracy which make it challenging for foreign entrepreneurs to obtain a business license in China.

Most Popular Chinese Search Engines QPSoftware in 2020

If you want to implement an effective marketing strategy in China, you must get acquainted with the largest search engines in China. You may have heard about Baidu, the biggest and most popular Chinese search engine. However, most Chinese users will never stick to a single search engine.

Native Vs Hybrid Apps

Native app or Hybrid app? Which one is better? Which solution works best for your business? Deciding to build an app for your business is a pretty straightforward decision, but that is not the case when it comes to choosing the type of app to build.


E-Learning Opportunities for the Chinese Market and Worldwide

E-Learning Opportunities for the Chinese Market and Worldwide. E-learning trends in China and worldwide. What are the opportunities offered by e-learning and how to develop an online course.

Video Sharing China

What are the top Chinese video sites? How is online video marketing different in China? In this article you will find all the information you need to understand the online video market in China and how to use it in your marketing strategy.

sitemap  ecommerce

Try to imagine you are traveling to a city and you want to know what to see there and how to get to these different spots. How do you do that? You need a map of the city to orientate yourself, to understand where the top spots are and how to get from point a to point b. If you have a good map with you, you can easily travel around the city and locate the sites you want to visit. Without such a map, you will get lost and could miss many important spots.

7 New Chinese E-commerce Trends to Watch in 2019

With 2019 entering its second half of the year, the statistics collected thus far concerning the health status of E-commerce websites in China have not disappointed expectations. China continues to be the most attractive market for online traders, especially for cross-border E-commerce. 

Drupal SEO

If you have chosen Drupal 8 to build your website, then you have made a great choice. Drupal 8 is a powerful Content Management System (CMS). It is perfect to build professional websites and it is highly customizable. With it, you will be able to manage a large eCommerce site, and it comes with powerful scalability features.

wechat work app

WeChat Work is an app which is separate from the regular WeChat app.  However, it has been created by the same company, Tencent, which owns WeChat. The reason behind the creation of WeChat Work was the need to create an app for work purposes only. WeChat Work gives companies a practical solution to optimize their internal operations and avoid the use of WeChat personal accounts to handle business relationships.

Everything You Can Do with WeChat QR Codes in 2019

In the Chinese market, QR codes are on a different level. If you were to visit China, you would soon notice that QR Codes are everywhere. You might find them on web pages, products, ad materials, packaging or even covering the majority of the space on billboards. 



Although similar to Google Spider, it is important to understand the differences of the Baiduspider bot and how to block it. As well as how to leverage it in a way that will boost your website performance.

The Essential Apps to Survive in Shanghai as an Expat in 2019

Are you planning to move to China? Maybe more specifically to Shanghai? Are you unsure of which apps are a necessity? This blog will help you find the most popular mobile apps in Shanghai.

How to Choose the Right CRM to Operate in China

Optimizing business processes and retaining customers is critical for every company operating in competitive markets. That being the case, CRM software has become a must-have for every company wanting to achieve success and boost their business growth.

How to use Video and Audio to enhance your Website

Since the beginning of the internet, web designers have tried to implement audio and video to improve the user experience. The results have not always been well received. You may remember websites with annoying music playing in the background or welcome pages that featured video presentations which took forever to load. 

Wechat Features list QPSoftware

Every day, over 1 billion users use WeChat. This means that almost every Chinese person uses the Social Network daily. WeChat is not simply a handy tool for the Chinese to organize their life and have social interactions. WeChat is a major marketing tool for companies doing business in China. 

How to Open, Run and Promote a WeChat Store in China

Opening a WeChat shop is one of the wisest moves you can make if you want to boost your revenue in the Chinese market. The WeChat shop trend continues to grow and most savvy businesses are already capitalizing on the great opportunities offered by this awesome sales channel.

Most Popular payment Gateways China

Creating an E-commerce website in China could be a lucrative business, but only when done correctly. Choosing the right payment gateways to collect money from your customers is another critical factor for a successful E-commerce website in China. For this reason, it is important for you to understand what the payment gateways are, and which ones are the most trusted in China.

Magento China ecommerce

If you are planning to expand into the Chinese market, you must localize your website. Of course, the first thing that may come to your mind is to translate your content into the Chinese language. Chinese website localization goes beyond simple translating and requires accurate planning and a good understanding of your targeted market.

How to do Website Localization in China in 2020

If you are planning to expand into the Chinese market, you must localize your website. Of course, the first thing that may come to your mind is to translate your content into the Chinese language. Chinese website localization goes beyond simple translating and requires accurate planning and a good understanding of your targeted market.

WordPress China - QPSoftware

WordPress is the most popular content management system (CMS) throughout the world. However, if you want to use WordPress in China, things may not be as straightforward as in the western environment.

Advantages and Disadvantages of Prototypes

Do you need a prototype for your project? Interestingly, according to some historians, the builders of the Titanic did not use a prototype in its construction. Whereas, the Wright brothers, credited with inventing, building, and flying the world's first successful airplane, developed many prototypes on their road to success.

How to achieve greater UX through User Research - QPSoftware

User research (UR) and user experience (UX) are two essential elements in the process of designing a digital product. Here we show you how to achieve greater UX through User Research

WeChat official account for foreigner - QPSoftware

This step by step guide will help you to register your WeChat official account as an overseas company and reach millions of potential clients in China.

This easy step by step guide will help you to set up Baidu Analytics and how to run reports and track conversions to make your website successful in China.

how to get followers for WeChat company page

9 Tips to gain fans for Your WeChat Official Accounts. WeChat company pages are critical for your marketing in China, How can users find your WeChat Official Account? Discover what works in 2019.

Best Project Management Tools and Techniques to Success

Discover the best project management tools and methods used by top web developers in China. Tips on how to use project management tools and core model approach.

Change your site http to https

Migrating from HTTP to HTTPS is now a priority for websites who want to rank in Google. A step-by-step guide to change your site from HTTP to HTTPS in 2019

How UI and UX impact SEO

What are the best SEO practices to optimize your website or E-commerce website? Does User Interface (UI) and User Experience (UX) impact SEO performance?

New China Cross-Border E-commerce Rules: What You Need to Know

New China Cross-Border E-commerce Rules: What You Need to Know.  The new China cross-border rules for e-commerce open new opportunities to foreign companies. What are the advantages and the pitfalls of the new e-commerce rules in China?

How to Start an E-Commerce Business in China

Step by step guide to start an e-commerce business in China. What you need to know, what are the legal requirements and how to develop a marketing strategy for China.

How to Manage a WeChat Account

How To Manage a WeChat Account to Grow Your Business in China. & A WeChat account is a powerful tool for your marketing in China. Learn how to manage your WeChat account to expand your business in China.

How to optimize your site loading speed in China

How Content Delivery Network Optimize Site Speed In China,How to improve your website or e-commerce speed in China implementing a Content Delivery Network (CDN). Tips and tricks to make your website load fast in China

How to Develop WeChat Mini Programs that Rock

What are the essential elements to develop successful WeChat Mini Programs? Our guide on how to develop WeChat Mini Programs explains how to create a WeChat web app customized for your audience.

Why Backup Your Website And How To Do It Correctly

User-friendly guide on how to backup your website. Why is it important to back up your website? List of possible threats for your website.

How to index website to Baidu complete Guide

Updated guide on how to submit your website or URL to Baidu. Step by step guide to open a Baidu Webmaster Tool account and submit your website to Baidu.

WeChat Service vs. Subscription - How to Regis-ter a WeChat Official Account

For any company targeting the Chinese market, it is critical to register a WeChat Official Account. WeChat counts almost 1 billion users that utilize the app on a daily basis and not merely to communicate with other users.

QPSoftware the Official PrestaShop Provider in China

QPSoftware has been working with PrestaShop for a long time to create innovative e-commerce solutions for our customers. We love this platform, and over the years we have seen many of our clients enjoying this user-friendly yet absolutely powerful e-commerce platform

How To Register a Chinese (.cn) Domain Name - Complete Guide

To register  a . CN domain name has become a lot easier than it used to be. The CNNIC (China Internet Network Information Centre), the official registrar  for . CN domains authorized by the Ministry of Information Industry, simplified the registration procedure starting in 2012.

What Is Core Model Process And What Are The Benefits

An innovative way to design web solution, the core model process improves web design and generate a better ROI. The article explains what is the core model process and its benefits.

Retina Display Design - What Is it and How to Implement it in Your Website or E-CommerceRetina Display Design - What Is it and How to Implement it in Your Website or E-Commerce

Retina Display has become a familiar term in the world of computers and mobile devices. Since Apple launched this new generation of high-resolution screens, it has invaded the world making previous technology look like a memory from the past.

WeChatPay and Alipay Around the World

WeChatPay and Alipay are two online payment platform giants. Even though they cater mainly to the Chinese market, they boast an incredible amount of users.

Doing business in China is one of the most appealing opportunities for companies around the world. As the Chinese economy keeps on growing and opening up to the Western world, the awareness of this market’s potential keeps increasing among business owners. Nowadays, savvy business managers cannot overlook the pressing Chinese demand for foreign products.

A Scrum Approach to Project Management

If you are familiar with rugby, you know what a scrum is. If not, let me explain. A scrum is when a group of players tightly interlock arms and heads towards each other then pushes forward at full power to attempt to get the ball before the other team. 

The Latest Chinese Mobile Ecommerce Trends

China is a massive and exciting market but presents important challenges. Without local knowledge, it is difficult to meet the demands of shoppers in this part of the world.

New Digital Marketing Trends 2018 - What Works Worldwide And In China

2018 has just started and many of you are planning, analyzing and adjusting your digital marketing strategy for the year.  Gone are the days when a company could generate traffic and conversions with just a few classic marketing channels.

2018 has started with exciting announcements from WeChat. The popular app, at the moment, has an active daily user count of over 900m and it has firmly determined to continue expanding its user base. The new features and functionalities that keep on being added are transforming WeChat into an essential tool for every user and an invaluable marketing resource for companies who want to expand their business.

Web Design - Tips for Website

Web design has continued evolving over the past 20 years and will surely continue on doing so in the years to come. The only difference between today and the past is that now changes are faster than ever.

How To Create A Mobile App - Tips For App Design

Mobile apps development is a critical step in every online business. Mobile devices have become an extension of our body. Therefore, users are continually looking for new apps to perform tasks quickly and easily. Therefore, this should be the goal for a well built mobile app.

E-commerce Website Development Magento, PrestaShop, Drupal

Choosing the right shopping cart is a critical e-commerce development decision and /not at all an easy one. There are so many variables involved that can make this technical decision a daunting task.

Baidu SEO In China

China is the world’s second largest economy, supported by more than a billion potential customers. And over 53% are Internet users, meaning businesses with China-based websites have a potential audience of 730.000.000 individuals

Drupal VS WordPress VS Joomla

What’s the best content management system? Which one offers the best web design and web development experience? Thousands of blog posts and reviews have been written on the merits of all the CMS tools available on the market, but choosing the right one for your particular project is not easy. 

Web Design - Top 5 Apps For Designers

A stunning web design is the fruit of great ideas and inspiration, but it is never an easy task. From the moment you envision a web design in your mind and the time it goes live on a screen, you may go through a series of challenges that may quickly sap your enthusiasm and creativity.

The clear picture you have in your mind needs to be integrated with several apps, meet accessibility standards, ensure a good user experience, be secure, responsive, load fast and the list can go on. Any web design that turns into a satisfied and happy client is the fruit of many brainstorming and problem-solving sessions. That can be time-consuming and frustrating at times.

So, how can you tackle any project making your life easier and letting your creativity flow smoothly? The solution rests on top web design apps to tweak your workflow.


SWATCH Group is a diversified multinational holding company active in the manufacture and sale of finished watches, jewelry, watch movements and components. It is the world’s largest watchmaking group and supplies nearly all the components required for the watches sold by its eighteen individual brands and its multi-brand retail companies.

10 Tips for a Healthy Product

It is always a pleasure to share the article of our former friend and collegue Regis Armel Asseman, previously Project Manager at QPSoftware, a web design agency based in Shanghai, where he worked for more than two years. His article compares the software product management and a healthy life.

Do I need a license to sell online in China?

It has already been told many times but it has to be said again! China represents the biggest consumer market in the world. It is a market with a lot of opportunities for companies willing to reach this market. Willing to tackle this market is good but it can be quite hard sometimes.

What are the different kinds of Chinese companies?

As you probably know, China is an amazing market and quite incredible! If you decide to target this market you will face great opportunities but also some threats. But before starting anything you should analyze your market and see what you should do.

Do I Need a Company in China to Sell Online?

Nowadays, the Chinese market represents an unavoidable opportunity for companies willing to go abroad. Indeed, as we know the Chinese market is becoming the number one consumption market in the world. If you want to target this market it will not be easy because of its extreme particularity.

How to Host Your Website in China

As you probably know China is an incredible market. It is not easy to get into it but once you are in and following a good method, this market could be yours! But before getting in you should be wary.

One of the main questions that our clients asked us is “how do I host my website in China”? This article will help you to understand the different tools and the different processes for hosting your website in China if you decide to target this amazing market.

Make a Viral WeChat Post

As it has already been said in previous articles, there is no need to re-explain what WeChat is. Indeed, according to the latest news, WeChat will soon reach 900 million users.

In this week’s article, you will find some interesting key points about WeChat and more precisely some suggestions that will help you to create and develop a viral post.

QPSoftware at CES Asia Shanghai 2017

Last week, from June 7th to 9th a big event happened in Shanghai, CES Asia Shanghai 2017, and it was a great success. Companies and people from around the world gathered to participate in this exhibition.

We will try to give some highlights of what happened during these few days and summarize what we learned at this interesting event.

Alibaba - Alipay in India

As Alibaba - Alipay and Tencent's WeChat Pay have been already thoroughly discussed there isn't much of a need to explain what their differences are, or to remind you that these two companies are not only competing within China but also internationally.

They have begun to make themselves known around the world, in Europe, in the USA and even in areas of South-East Asia. Specifically, let’s have a look at the situation of Alibaba - AliPay in India.

Four Strategies to Attract Chinese Buyers

China is a huge market with many opportunities, but these opportunities are only reachable if you can respect and adapt yourself to the Chinese market, or more precisely, to the Chinese people. If you can understand them and follow a few common strategies, then your chance of success will be higher.

An article has already been written that focused on how to attract Chinese male ebuyers but now we are going to focus on four different strategies for the Chinese market.

WeChat Search Engine

As it has already been said in some previous articles, there is no need to present you WeChat. According to the latest news this monstrous App has reached now more than 900 million users.

This article will focus on the release of a new functionality in WeChat. This functionality is the Search Engine of WeChat. Let’s discover what it is and what it can do.

WeChat App VS WeChat Mini Program

As previously mentioned, there's no need to reintroduce you to WeChat. According to the latest news, this incredible App will soon reach 900 million users.

The focus of this article will be a comparison of a WeChat Mini Program vs. a WeChat App. You may or may not be aware of what these two programs are or their differences, but we are sure you will have a clear understanding of them once you have read this article.

WeChat Around The World

As already stated in previous articles, there is no reason to reintroduce WeChat or its parent company Tencent.  According to the latest news, this monstrous App will soon reach 900 million users. 

Let's take a look at some of the new trends and strategies that Tencent -  WeChat is working on to build its strength both in China and abroad.

WeChat in V.R & A.R. like Pokemon Go

As it has already been stated in previous articles, there is no need to re-introduce WeChat to you. According to the latest news, this amazing App will soon reach 900 million users.

Recently, they have started to develop new projects. These projects are Augmented Reality (A.R.) and Virtual Reality (V.R.).

KOL – Live Web Steaming - Flash Sales

Before I begin this article, I would like to thank everyone who helped me to put all of this together. They shared with me their experience, knowledge, feedback and more. So many thanks go out to Elijah Whaley, Marie, Thibault from and many others.

Artificial Intelligence Saves a Boy's Life

Unfortunately, we continue to hear more and more stories with not-so-happy endings, one exception to that was the recent news that we saw about a young boy reunited with his family. 

This story connects an abducted boy via technology - artificial intelligence - to help him find his way back home.   First off, let's talk about what artificial intelligence is for those who may not be familiar with this technology. 

WeChat Pay in UK

In China, the use of WeChat's WeChat Pay and Alibaba's Alipay are so common that they have become part of everyday life. It's been a few years that these payment methods have become unavoidable but this massive trend has only been seen in China. Therefore both companies are currently attempting to grow to other nearby countries and even other continents.

Google's Services are Back in China

We all knew that Google was not available in China (except by sidestepping the local censorship - by using special software known as VPN) but this is now changing.

In fact, just a few days, the Google Translate APP was made available in China and its users do not need a VPN to access it. The app actually allows you to use the lens of your camera to instantly translate text.

How To Attract Male Online Buyers In China

Continuing from the previous article about Magento and the tips for adapting your e-commerce website to the Chinese market, this topic will focus on how to attract Chinese male buyers through e-commerce.

You may think or feel that shopping is only a hobby for women and that online shopping (e-commerce) is no different. Well, let’s see if this is true and if its a good idea to forget about the Chinese male market segment.

Magento for China

In the world of web design and ecommerce, the Magento platform is not unknown. We do not really need to talk about it. We could say it is one of the biggest and most powerful ecommerce platforms on the market. If you need to develop a complex, totally customized and specific CMS (Customer Management System) for an ecommerce platform your solution will definitely be Magento


How To Transfer WeChat Official Account

Do you remember the days when it was impossible to change the ownership of your registered WeChat Official Account? I am happy to inform you that since last week, Tencent finally decided to modify this process! Therefore, from now on companies are allowed to switch the ownership of their WeChat Official Account.

Bike Sharing in China - Mobike, Ofo and Xiaoming Bike

The bike is back! 30 years after China started to switch two wheels to four, people are starting to use bikes again. However, today it is all about bike sharing. Indeed, one of the first pioneers in this project was Mobike, a startup financed by Tencent and Chinese investment firms. The competition in the market is quite fierce. Another major player is Ofo which is banked by the drive APP Didi.

CEGID - Loyalty Rewards APP

Loyalty Reward APP

It is often said that “Attracting new customers is (around) five times more expensive than keeping the existing ones”. Seen from this angle, it can be a bit excessive… but do you really think so?

What Is WeChat Mini Program - All you need to know

Before we talk about Mini Programs, you need to know where they come from. We don’t have to look far—the company behind this project is Tencent, the Chinese internet giant whose main focus is mobile applications (aka apps), most famously WeChat. If you’ve been in China for more than a day, you know about WeChat. In short, it’s a chat app that has reached nearly 850 million monthly users.

ICP license - Open E-Commerce in China Shanghai

China has the second largest economy in the world. The country is now welcoming foreign companies, and since the Western market is not growing as rapidly, many investors are looking at China with increasing interest.