15 articles
WeChat · Social Media
Tencent Ads vs WeChat Ads explained, then how to grow Official Account and Channels followers with Tencent Ads: goals, targeting, creatives, budget, data.
Read more: Tencent Ads vs WeChat Ads: How to Grow WeChat Followers with Tencent AdvertisingTech · E-Commerce · Social Media
Little Red Book (Xiaohongshu, or RedNote) marketing guide: how the platform works, how brands advertise, work with creators and sell on it.
Read more: Little Red Book Marketing: How Brands Advertise and Sell on Xiaohongshu (RedNote)E-Commerce · Social Media
KOL marketing in China explained: what a KOL is, the four KOL tiers, the best platforms, how to pay and choose KOLs, and live-streaming examples.
Read more: KOL Marketing in China: Strategies to Grow Your E-commerce BusinessTech · E-Commerce · Social Media
How to host a live streaming show that sells: know your viewers, answer their questions fast, and use an AI assistant to support your host.
Read more: How to Host a Live Streaming Show: 5 Things You Need to Convert ViewersTech · SEO · Social Media
Digital marketing in China without Google or Facebook: the channels that work, and 7 trends from 2021 (live streaming, WeChat, KOLs) updated for 2026.
Read more: Digital Marketing in China: The Channels That Matter and 7 Trends Updated for 2026E-Commerce · Tech · Social Media
YouTube is blocked in China. A B2B guide to video marketing in China: Douyin, WeChat Channels, Bilibili and the other Chinese video platforms compared.
Read more: Video Marketing in China: A B2B Guide to the Platforms That Replace YouTubeSocial Media · WeChat
How to get followers on a WeChat Official Account: nine ways, from shareable posts and QR codes to name cards, advertising, payments and WeChat Search.
Read more: 9 Ways to Gain Followers on Your WeChat Official AccountSEO · Tech · Social Media
Stay ahead of the game in China's digital marketing landscape by learning about key developments, strategies, and opportunities.
Read more: New Digital Marketing Trends 2018 - What Works Worldwide And In ChinaWeChat · Social Media
Stay informed about the latest WeChat Announcements of 2018 and learn about how these exciting opportunities can grow your business in China.
Read more: WeChat Announcements 2018 - Exciting Opportunities For Your BusinessSocial Media · E-Commerce
A 2017 prospective case study by QPSoftware: a social media and WeChat strategy for the Swatch Group, with polls, voting contests and a WeChat survey tool.
Read more: Prospective Case Study: A Digital Strategy for the Swatch Group, from Social Polls to WeChat in ChinaSocial Media · Tech
Software product management tips for a healthy product: reduce technical debt, refine your backlog, manage risk and build products your users will love.
Read more: 10 Software Product Management Tips for a Healthy ProductWeChat · Social Media
How to make a viral WeChat post: set your goal and audience, then use visuals, emotion, simplicity, curiosity and interaction to get people sharing.
Read more: How to Make a Viral WeChat PostE-Commerce · Social Media
How to attract Chinese buyers: segment and personalize your messages, sell through content on WeChat, and engage customers with product trials and games.
Read more: Four Strategies to Attract Chinese Buyers and Increase SalesTech · Social Media · WeChat
Explore how WeChat's VR and AR technology impacts the future of not just gaming but the rest of the WeChat ecosystem and new potential features.
Read more: WeChat in V.R & A.R. like Pokemon GoE-Commerce · Social Media
Take an in-depth look at the consumer behavior of male online shoppers in China. Learn tips and strategies to target Chinese male consumers.
Read more: How to Attract Male Online Buyers in China: Best PracticesTell us about your project!
