How to Host a Live Streaming Show: 5 Things You Need to Convert Viewers
Updated on |By QPSoftware
To host a live streaming show that sells, know your viewers before you go live, answer their questions quickly, and keep the host focused on the product. Data from past streams shows what viewers ask, and an AI-powered assistant can welcome viewers and answer repeated questions, so the host or KOL has more time to present your product.
In a good live streaming show, the key to attracting as many people as possible is to engage with as many viewers as possible. Make sure customers are always happy, even when they experience a problem: high-quality customer service during the stream keeps viewers satisfied.
To create a successful show, you first need to start by knowing your consumer. Just like in any kind of relationship, you both feel more valued when the other person knows what your preferences are and how to make you feel happy and cared for.
The first step is to collect customer data and statistics.
Knowing what consumers are likely to be thinking is going to help the live-streamer prepare better answers to the viewers’ queries. Another benefit of having data and statistics is that with each new piece of live-streaming data, you can build up a clearer picture of the complete customer journey, just like with a jigsaw puzzle: with each additional piece, the overall picture becomes clearer.
So now the questions are: do you have this data, and how do you get it?
Easy: through an AI-powered live-streaming assistant.
What are the common brand problems when you start live streaming? How can an AI-powered assistant help to solve them?
1. Customer Data and Statistics
How does your live-streaming host manage to remember aggregated and individual data before, during and after the livestream show? Wouldn’t you want to know what your viewers were talking about? What was the generic topic? If you could, then you can actually analyze viewers’ conversations so that you can proactively adapt your live-streaming show.
So, how can we gather such data? An AI-powered assistant can not only respond automatically to your viewers’ questions, but also harvest valuable data and insights from your viewers, so that you can optimize your video streaming. Here is how it looks:
2. Quality Replies
Make every minute of your live streaming count! Stop wasting time on answering repetitive questions.
If your brand spends 100K on a famous KOL, you want them to show as many USPs of the product as they can, instead of replying to the same questions over and over again.
An AI can provide a hospitable personal feeling by welcoming new viewers automatically and softly encouraging them to engage or purchase. These are important but very repetitive tasks and can be easily done by an AI, thus allowing more time for KOLs and KOCs to talk about your product and brand.
After collecting the data about the most common topics your viewers are asking about, you can easily have your own AI-trained chatbot answer those questions. With each additional stream, as more data is gathered, the answers can continually be improved for higher conversions.
3. Consistent Product Knowledge
What defines the quality of live streaming is both engagement and sales.
However, what if your live streamer doesn’t know the product well enough to answer detailed questions? How can they convince the viewers that they truly are passionate about your brand?
The live-streaming host often does not have the time to become an expert on your product, and doesn’t have the wealth of knowledge needed to answer all the questions from the viewers. This means KOLs will often simply ignore the questions that they have no answers to, which means missed selling opportunities.
Having a clear product understanding is going to convince your viewers to purchase, as it demonstrates that the KOL knows the product. Also, by having an AI help answer these detailed questions, you can reduce returns and solve after-sales issues before they happen. Accuracy is also a legal matter in China: since May 25, 2021, the Measures for the Administration of Online Live Streaming Marketing (Trial) have forbidden live streaming room operators and hosts from publishing false or misleading information that deceives or misleads users, and have asked them to manage comments and other interactions in real time.
4. Reaction Speed
Your KOL live-streaming shows are becoming so popular that it’s not humanly possible to read and respond to all viewers fast enough. For example, when a top host such as Austin Li runs a live stream, comments scroll up the screen far too fast to answer them all. A conversational AI-powered assistant can do that! A well-trained AI assistant is the best candidate to answer all of your consumers’ questions at speed, ensuring no customer interaction opportunity is missed.
Serving your customers in time helps turn their interest into a purchase.
5. Effective Product Training
Creating a positive, friendly, engaging vibe and maintaining strong on-brand messaging should be a long-term strategy for your live streaming. During the live stream, the person on screen is the ambassador of your brand!
Without an AI, you need to spend lots of time and resources training your live streamer, who might one day decide to leave your company. Then the whole process starts again, and it takes a lot of time to retrain people.
With a well-trained AI assistant supporting any streaming host, you will save time and other resources as well. It ensures that the knowledge of your products is not lost when a new streaming host starts out with poor product knowledge. They can appear to be experts in your product within a day, as the AI can repeatedly step in and assist where there are still training gaps.
The AI assistant always follows your brand guidelines and will be your loyal, knowledgeable employee.
What Should You Do Next?
When this article was first published, in 2021, v-commerce looked to be reaching its peak in the world market, and brands had to focus more on the relationship with their consumers to keep viewers as the market became more competitive and crowded.
Knowing and analyzing key viewer data can maximize your profit from each live-streaming session. An AI-powered assistant will help your team become more efficient and increase your live-streaming ROI (return on investment).
A live stream also needs somewhere to sell: a store ready for Chinese buyers, with the payment methods they use. For China e-commerce development, from online stores to WeChat stores, our team in Shanghai can help. To choose the right host for your show, read our guide to KOL marketing in China.
Frequently Asked Questions
How do you become an excellent live-streaming e-commerce host?
Know the products in depth, prepare answers to the questions viewers ask most, and keep the show entertaining as well as commercial. Greet new viewers, answer comments quickly, and study the data of past streams to improve the next one. An AI assistant can also handle repeated questions during the stream, so you can focus on presenting the product.
How do you host a high-quality livestream for clients?
Start from the client’s goals and audience data, train the host on the product and the brand guidelines, and prepare answers to common questions. During the stream, answer comments fast and demonstrate the product. Afterward, analyze what viewers asked and when they bought, and use those insights to improve the next session.
Can AI help run a live streaming show?
Yes. An AI-powered assistant can welcome new viewers, answer repeated questions in real time and collect data on what viewers talk about. It gives the host or KOL more time to present the product, keeps product knowledge consistent when hosts change, and helps reduce after-sales issues by answering detailed questions before purchase.
