Baidu SEO Services: Search Engine Optimization for China
QPSoftware is a digital agency in Shanghai that provides Baidu SEO services to companies that want Chinese-speaking users in mainland China to find them. Founded in 2009, we have delivered more than 200 projects. Our Baidu SEO work covers crawling, hosting, content in Chinese and Baidu’s own tools, as part of our China SEO services for Baidu and Google.
As a Baidu SEO agency, we start from your business and your market, then fix what keeps Baidu from finding, understanding and ranking your pages. Our complete Baidu SEO guide covers the subject in depth.
How Baiduspider crawls and indexes your site
Baiduspider is the crawler Baidu uses to discover pages. It needs pages it can reach and read: a robots.txt file that does not block it, a sitemap, and internal links that show which pages matter.
In the Baidu Search Resource Platform, Baidu’s webmaster platform, we submit your pages, follow the index volume and run crawl diagnostics. Our articles explain what Baiduspider is and how to manage it and how to submit a website and its sitemap to Baidu, step by step.
Hosting, ICP filing and speed in mainland China
Where your site is hosted changes what you need. Under China’s filing measures for non-commercial internet information services, a site must be filed before it operates in mainland China, and access providers may not connect a site without a filing. Our guide to the ICP license explains who can file and how.
Without a filing, the site is hosted outside the mainland, for example in Hong Kong, and speed for users in mainland China becomes the priority. We also remove resources blocked in mainland China, such as Google Maps, which can leave pages slow or incomplete. Our ICP license and China hosting consulting can help with the filing and the hosting.
Speed also means mobile: at the end of 2025, 99.6% of internet users in China went online with a mobile phone, according to the China Internet Network Information Center (CNNIC). Every page we optimize for Baidu has to work well on a phone.
Content in Chinese
To rank well on Baidu, a site needs content in Chinese. We research keywords in Chinese, write titles and descriptions in Simplified Chinese, and adapt the text for Chinese readers rather than translating it word for word. Our website localization for China adapts existing pages.
Baidu tools and reporting
We track results with Baidu’s own tools. The Baidu Search Resource Platform shows the index volume, the traffic and the keywords that bring visitors. Baidu Tongji, Baidu’s analytics platform for websites, apps and mini programs, shows how visitors search, what they do on the site and which visits convert.
Baidu also runs certification programs for companies, described in our article on Baidu certifications.
How a Baidu SEO campaign runs
- Analysis. Your business, your market and realistic goals.
- SEO audit. What keeps Baidu from discovering and understanding your content.
- Onsite SEO. Structure, titles, metadata and content in Chinese.
- Keyword and market research. How your buyers search on Baidu, and the opportunities in your market.
- Content and outreach. Content worth sharing, promoted to experts and influencers so that people talk about it and link to it.
- Reporting. Monthly results, and adjustments to the campaign.
Frequently Asked Questions
How is Baidu SEO different from Google SEO?
The basics are similar: pages that can be crawled, useful content and a clear structure. The differences are in the details. Baidu needs content in Chinese and pages that load well from mainland China, which raises hosting and ICP filing questions. It also has its own tools, such as Baidu Search Resource Platform and Baidu Tongji.
Do I need an ICP filing for Baidu SEO?
You need an ICP filing to host a website in mainland China. Without one, the site is hosted outside the mainland, for example in Hong Kong. In that case, we check that pages load reliably for users in mainland China and do not depend on services blocked there. Our consulting team can also help with the filing.
How do you submit a website to Baidu?
Through the Baidu Search Resource Platform, Baidu's webmaster platform. After creating an account, you verify that you own the site, then submit its pages so that Baiduspider can find them. The platform then shows the index volume and the crawl issues, which we follow during the campaign.
How do you measure the results of Baidu SEO?
With Baidu's data and your own. The Baidu Search Resource Platform shows how many pages are indexed and which keywords bring traffic. Baidu Tongji, Baidu's analytics platform, shows the visitors and the conversions. We combine these figures in monthly reports, with the changes made and the next steps.
WHY QPSOFTWARE?
QPSoftware has an international team of Chinese and overseas web experts in Shanghai, who build solutions around your needs and objectives.
Your objectives and your audience are at the center of our SEO campaigns. To increase the traffic and visibility of your corporate or e-commerce website, we analyze your business, evaluate your opportunities and implement the solutions that fit. When you target the Chinese market, our SEO campaigns are built for Baidu.
