HOW BAIDU SEO CAMPAIGNS WORK
The first thing we will do when designing or redesigning your website, or E-commerce website, will be to make it user-friendly to Chinese users, who use their mobile phones as their main research tool. While designing the mobile version, you will need to take into account the local trends and the needs of your visitors. The final purpose is to make your website attractive and visible to search engines like Baidu, Bing, and others. Our effective SEO campaigns give emphasis to two parts: onsite optimization and offsite optimization.
Onsite optimization concentrates on the structure and content of your website. Analyzing and comparing this, with what people and search engines want in a user-friendly search engine. Search engines can crawl through your E-commerce or corporate website when the optimization is successfully completed, which will ensure a higher ranking among search results.
Offsite optimization has as its goal to make your content popular on the Internet. The main purpose will be to have people talking about your brand, sharing your content and linking to it. A proper offsite SEO campaign will greatly increase your brand visibility and bring pertinent traffic to your website.
HOW WE SHAPE YOUR BAIDU SEO CAMPAIGNS
The first thing that QPSoftware will do is analyze your business and establish goals that are realistic, while considering your target audience and market. To achieve tangible results, we will suggest to you the most suitable SEO approach.
You will find below different elements to take into consideration for the optimization of your site:
- SEO audit. This is an inspection of your website to reveal the possible problems that may block the search engines ability to discover your website’s content.
- Onsite SEO. From our SEO audit outcomes, we may decide to improve the architecture and structure of your website to match the needs and objectives of your targets.
- Keyword and market research. This is a vital step in planning an SEO campaign. It will allow you to perceive the users’ behavior during their searches and discover new opportunities in the market.
- Content marketing. "Content is king" is a well-known saying and it is still true. That is why we optimize your content to guarantee its discoverability, to match it with your goals and ensure that it is shareworthy.
- SEO Outreach. Regarding your goals, we will use our database of contacts, both influencer and experts, to promote your content and have people talk about it and share it on social media and other platforms.
- Reporting and Analysis. We will also do an analysis and report the results of our SEO campaigns to understand its impact. It will help you and QPSoftware to make improvements monthly, or to adjust the campaigns, to have even better results next time.