ABOUT THE CLIENT
In 1927, Dr. Erno Laszlo opened his first institute in Budapest, dedicated to create personalized formulations and developing bespoke treatments, like the custom Phormula 3-1 made to heal the acute acne of Princess Stephanie of Hungary.
Today, Erno Laszlo’s brand lives on in the doctor’s legacy, as his groundbreaking dermatological discoveries and personalized care continue to inform everything the brand does.
Click here to learn more about the brand.
THE CHALLENGE & SOLUTION
After few years expending and testing the Chinese market with various promotion channels and online activities, Erno Laszlo decided to showcase its brand and services through the development of their local brand website in China.
It was essential for Erno Laszlo to develop a flexible portal website, reflecting the brand’s value and identity, and at the same time connecting it with their existing Chinese ecosystem - Tmall store and other social net-works such as Sina blog, WeChat and XiaoHong Shu.
In order to answer Erno Laszlo’s specific requirements, QPSoftware used WordPress, one of the most popular Content Management Systems, suitable for building professional portal websites which are easy to customize and can be integrated into any third-party service/application.
Reason N.1 - No restriction on Brand design
QPSoftware understands the importance of a professional and clean look, which is key to ensure a good customer experience and brand recognition.
Thanks to the flexibility and adaptability of the WordPress, QPSoftware was able to integrate Erno Laszlo brand’s elements into the solution, and even to adapt some features to local consumers, keeping the brand’s consistency and offering a premium brand experience level for its exclusive consumers.
Reason N.2 - Easy to Connect
Besides the premium look, it was very important for Erno Laszlo to be able to offer personalized services on their website as well as connecting the site with their existing Chinese ecosystem - Tmall store and other social networks such as Sina blog, WeChat and XiaoHong Shu.
Thanks to the extendability of WordPress functions and its compatibility with an extensive range of plugins, QPSoftware was able to integrate Erno Laszlo personalized Quiz and connecting the site directly to Erno Laszlo Tmall store.
Editable Tmall page
Reason N.3 - Easy to Use CMS
It was also essential for Erno Laszlo’s team to be able to manage and update the content of the website by themself after the completion of the project, without having to require additional development service. WordPress has built-in state of the art publishing tools which make the life of editorial team so much easier.
Reason N.4. SEO Friendly
Finally, WorldPress provides a great base for SEO optimization. In order to ensure great performance, accessibility and indexation on Baidu for Erno Laszlo’s website, QPSoftware provided the following services:
Meta tags and URL - QPSoftware SEO experts worked on all the meta tags and URLs of the website to make them Baidu friendly, using popular keywords in simplified Chinese.
Coding optimization - QPSoftware developers polished the code to make it fast for both desktop and mobile devices, and avoided third party plugins and APIs which are blocked in China.
Sitemap optimization - Finally QPSoftware experts generated a sitemap with the most relevant URLs and submitted them to Baidu via their webmaster tools (Baidu Ziyuan).
“We just officially launched our Erno Laszlo Chinese Brand Site in early April. On behalf of the Erno Laszlo China team, I want to express my gratitude to the QPsoftware team for your professional, hardworking and great support to us.
We love this brand site. It is simple, elegant, informative and shows great brand image to our Chinese consumers. This Chinese brand site (https://www.ernolaszlo.com.cn/) is vital for us to show our ambition to expand in the Chinese market and demonstrate our sincere heart to bring the best services and products to Chinese consumers. Great work! Appreciate!” - Kevin, PM at Erno Laszlo China.
Making the right choice between Drupal, WordPress, or Symfony is the first and most important step to ensure that your online business will have a good start. We analyze the potential of your website, the needs of your audience and possible future developments. Based on these and other factors, we will develop an easy to manage website that fits your requirements and offering great performance and SEO optimizations at the same time.
During the web development process, you can test and adjust the design to make sure that the result is exactly what you are looking for.
We understand how daunting of a task it can be to create a new website. Our team of skilled professionals will handle the whole process smoothly to ensure that this process is enjoyable and saves your time as much as possible.
To submit your project contact us.