The Economist
The Economist

The Economist

Date: December 2020
Client: The Economist
Services: APP Audit

CHINA MARKET ENTREE SOLUTION - MEDIA APP LOCALIZATION

QPSoftware helped the international weekly magazine, THE ECONOMIST to enter successfully on the China market with a global audit of their new media APP.

INDUSTRY:
Media
Categories:
App

Project Details

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The Economist
The Economist

 About the client

The Economist is an international weekly newspaper printed in magazine format and published digitally that focuses on current affairs, international business, politics, and technology.

Already accessible worldwide, The Economist decided to offer more localized content format and services to its Chinese audience with the development of it local APP in China.

The challenge & solution

In order to establish their platform in China, The Economist decides to consult QPSoftware for a global audit of their Chinese APP.

The objective of this audit was an evaluation of the overall performance of the APP while making sure it was adapted to Chinese readers.

Keeping in mind that readers experience is very critical for the success of this new APP. QPSoftware conducted a ONE week audit to ensure that the app is offering the most optimized experience.

Several aspects have been identified as critical to ensure optimal user experience.

Examines the adaptability of the APP to the local china network.

Ensures the loading speed and user experience.

Recommends the most suitable feature(s) for the APP in order to integrate the Chinese ecosystem (such as WeChat).

PROJECT FOCUS

Exploration - Create user case scenario (features to test) and the local conditions (4G, Wifi, online payment etc). For this step, QPSoftware used pointers lists and comments from users on Google play and App store.

Testing - Run the test on each device following the user case scenario and condition. Logcat collection for each error with system message.

Recommendations - the most suitable feature(s) for the APP to integrate the Chinese ecosystem (such as WeChat).

Speed of the pages to download

Hybrid multilingual experience

Payment feature for subscriptions

Text zooming options

Articles/videos downloading options

Comments and likes features

THE KEY RESULTS

Project renewed

The Economist was very satisfied and decided to extend this project with a monthly retainer audit service.

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