BUILDING THE WECHAT STORES OF THE FUTURE
Before talking about WeChat Stores, let’s start with the basics. At its beginning, WeChat was a messaging app that quickly extended its social media functionalities. It included services such as: payment solutions for brick and mortar shops, online payment solutions, taxi ordering, purchasing transportation tickets and bike rentals. Whatever could be imagined.
In large part, thanks to the many WeChat E-commerce functions, it has become the electronic wallet of its users. By allowing visitors of your E-commerce website to make purchases with WeChat, you enable a new method of payment that creates an exceptionally seamless user experience. This will increase your sales conversion rate. As said previously, WeChat is becoming an independent ecosystem. With all these features, the goal is to accomplish all the tasks of daily life, such as talking, playing, shopping and everything else, without ever having to leave WeChat.
WHAT IS A WECHAT STORE?
A WeChat Store or Weixin Store is a mobile website that is linked to the menu of a WeChat Official Account. All the WeChat users will have access to your WeChat store and will be able to perform a one-click-payment through WeChat Payment, commonly called WeChat Pay.
HOW TO OPEN A WECHAT STORE?
There are two main ways to start a WeChat Store, let’s explore them: