SEO Agency in Shanghai for Google Search Engine Optimization
QPSoftware is an SEO agency in Shanghai that optimizes websites for Google, for companies that want to reach international buyers. Since 2009, our digital agency has delivered more than 200 projects. For Motif, our SEO and inbound marketing work brought more than 200 course-related keywords to the first page of Google within the 12 months measured.
Our search engine optimization in Shanghai covers the technical audit, on-site optimization, content, links and reporting. It is part of the work of our China SEO team. When your buyers are in mainland China, the same team works on Baidu as a Baidu SEO agency.
What our Google SEO services include
- Technical SEO audit. Crawling, indexing, speed, mobile display, HTTPS, redirects and structured data. Our on-site optimization services then fix what the audit finds.
- On-site optimization. Unique titles, clear meta descriptions, descriptive URLs, image alt text and canonical tags, as recommended in Google’s SEO Starter Guide.
- Keyword and market research. How your buyers search, and where the opportunities are in your market.
- Content. Pages and articles that answer these searches, and that people want to share.
- Outreach. Promotion of your content to experts and influencers, to earn links and mentions.
- Reporting. Clicks, impressions, positions and indexing issues from Google Search Console, in periodic reports.
Design plays a part too: read how UI and UX affect SEO. For specific cases, see our SEO checklist for Drupal websites and our guide to creating the optimal e-commerce sitemap.
How we run a Google SEO campaign
Google and the other search engines change their rules regularly, so each campaign starts from current data and adapts along the way.
- Analysis. Your business, your market and realistic goals.
- Audit. The technical and content issues that keep search engines from discovering your pages.
- Optimization. The structure and the pages of the site, around the relevant keywords of your niche.
- Content and outreach. New content, promoted to earn links.
- Reporting. Periodic reports, then adjustments to the campaign.
No agency can promise a first position: Google’s advice on hiring an SEO warns that no one can guarantee a #1 ranking on Google. We set realistic goals and report on real data.
SEO work for Motif and Duke Kunshan University
For Motif, an e-learning platform created by Alvanon, we built SEO-friendly pages with the right architecture, indexing and internal linking. Once the site was live, we optimized the meta tags, earned links, added schema markup and ran a content plan around the courses. Over 12 months, organic visits grew by 2,000% and online sales by 600% year over year, according to the case study.
For Duke Kunshan University, SEO was part of the redesign of the university website.
Frequently Asked Questions
What does an SEO audit include?
We check how search engines crawl and index the site, its speed and mobile display, HTTPS and redirects, then the titles, descriptions, headings, image alt text and structured data, and finally the content and the links. The audit ends with the list of fixes to make, which becomes the plan of the campaign.
Can you guarantee a first position on Google?
No. Google itself warns that no one can guarantee a #1 ranking on Google, and that promises of this kind are a warning sign. We set realistic goals after the audit, work on what Google documents, and report the results with Search Console data, so you can judge the progress yourself.
How do you report SEO results?
With Google Search Console data: clicks, impressions, average position and indexing issues, page by page and query by query. We add your analytics for visits and conversions. Each report lists the changes made, the results and the next steps, so you can see what worked and what comes next.
Can you optimize the same website for Google and Baidu?
Yes. Most of the work serves both search engines: a clear structure, fast pages and useful content. Baidu adds its own requirements, such as content in Chinese, speed from mainland China and its own webmaster tools. Our Baidu SEO team handles these points on the same project.
WHY QPSOFTWARE?
At QPSoftware you will find an international team of web experts in Shanghai, working for small and large businesses with solutions that fit their needs and goals.
Our SEO campaigns start from your objectives and your audience. We analyze your business, assess the opportunities and apply the solutions that increase the traffic and visibility of your corporate or e-commerce website. Our estimates are honest, and we never promise what we cannot deliver.
