ONSITE SEO OPTIMIZATION
Onsite SEO (or on-page SEO) is the opposite of offsite SEO (where links are created from other websites back to your own). Onsite SEO includes all the elements that you need to optimize your website in order to rank higher and acquire more traffic from search engines. Onsite SEO refers to optimizing the content and HTML source code on a page.
Onsite SEO is not only helping the search engines to interpret your page content but is also helping the users to easily and quickly understand your page and if it is what they are looking for. Good onsite SEO optimization will help search engines to provide the proper content for users.
Your main goal is to rank at the top of the search engines and ultimately increase traffic to your website or E-commerce website. However, to do this you will need to “satisfy” and comply in making your platform as easy as possible for the search engines.
TWO SIDES OF ONSITE SEO OPTIMIZATION
There are two sides of onsite SEO optimization. Let’s take deeper look at both:
The elements composing related keywords have four parts:
- Content of page: this is what makes it worthy of a search result position. It matches the user’s search. The content needs to be of very good quality to supply a certain demand. Your content needs to be linkable.
- Title tag: this is the second most important element of the onsite SEO after the content. It will help to specify the title of the page and that the title is displayed on the results of the search engines.
- URL: the URL structure is important; it needs to have smart internal linking — going from general elements to a specific one (e.g.: https://examples.com/china/shanghai).
- Image alt text: this will attribute text to an image. It will aid search engines to find and display your images/pictures during a user’s search.
- Canonical tags: This will tell search engines which page the master page is to avoid duplicate content issues.
More than the keywords that we have considered will influence your onsite SEO optimization. There are additional elements unrelated to the keywords:
- Link use on a page: This includes how many links are on the page and where they redirect (internal or external), etc.
- Page loading speed: This includes different technical elements that optimize and increase the loading speed of your website. The faster your website or E-commerce website loads, the more you enhance the user experience.
- Use of Schema structured data: A series of tags’ vocabulary (or microdata) that you can add to your HTML to develop the way search engines read and represent your page.
- Page URL structure: A good URL will help users and search engines to easily understand the indication of what the destination page will have.
- Mobile friendliness: This is a very important element that will allow your visitors and customers to access your website through their mobile phone with a friendly layout.
- Page metadata: Metadata is all the information that you sent to a search engine and it is not seen by your visitors.