Baby International Blu

In order to take the brand to the next level and to make it the one-stop shop for all your baby’s needs in China, QPSOFTWARE developed a PrestaShop powered framework with sales conversion as a priority focus. The overhauled design features an easy-to-use navigation and product category structure, a clean layout and typography, as well as a quicker path to purchase. Indeed, QPSOFTWARE migrated and updated the brand’s previous website from PrestaShop 1.4 to 1.6, while keeping the existing data (i.e. customer accounts, orders, etc.) and drastically improving the design and user experience. 

Considering the growth of the mobile internet usage and always keeping in mind smart UX and eye catching design, our UI/UX experts also have optimized a mobile and tablet version of the brand’s website to reach the instant consumer. QPSOFTWARE also installed and configured an Apache Server with backup tools and monitoring scripts. 

But the magic doesn’t stop here, QPSOFTWARE created an online magazine / blog with industry-specific niche and enriched keywords articles, hence allowing BABY INTERNATIONAL BLU to increase its online presence and web visibility. Also, users who already have an account can access BABY INTERNATIONAL BLU’s outlet site to shop, check the status of their orders, manage their account and receive notifications for upcoming flash sales events.

As a result, QPSOFTWARE’s impact on BABY INTERNATIONAL BLU’s website redesign project was a success, as within a year from completion the client’s turnover increased to 600% with the new version of their online platform. The company has now 4 physical stores in Shanghai, 1 in Beijing and another one coming up soon in Germany.