Recently, they have started to develop new projects. These projects are Augmented Reality (A.R.) and Virtual Reality (V.R.).
What is Augmented Reality?
Augmented Reality is the integration of digital information of a person’s environment in real time. It does not create a totally new environment; it uses an existing environment to add some new information on it.
What is Virtual Reality?
Virtual Reality is an artificial environment created usually with a headset to develop different sensory stimuli. It will generate realistic images and sounds to make us believe that we are in a different world or place.
How does WeChat plan to use A.R. and V.R.?
WeChat did an announcement last week, saying that they are going to launch a new game for their mini programs that will use Augmented Reality. This game will be inspired from the famous game “Pokemon G” that was released last year and was very successful. They have said that it would be a truly game changing.
This idea of using the same principles as Pokemon Go is possible because the WeChat’s parent company is Tencent. They are the largest gaming company in the world.
Moreover, last week, Facebook did also an announcement about the release of Spaces, they have launch a virtual reality social experience. The App is only available with the Oculus Rift but HTC Vive will launch a similar experience. Thanks to the integration with WeChat it will allow its users to communicate with friends in and out of the virtual reality.
With this integration, the users will be able to create an avatar by using selfies, receive WeChat messages in V.R. and reply to their friends without taking off their headset. They will be able to invite their friends in the V.R. environments where they will be, taking selfies with their digital selfie stick and share them on their WeChat account. The integration of Vive with WeChat was done by ObEN. According to HTC, this integration will be available later this year.
What is your next step?
Augmented and virtual reality were the digital marketing trends of 2017 that were presented in the beginning of the year and WeChat has understood it that is why they are applying these two trends to their business strategy in this current year. If like them you are interested in these trends and technologies and you need help to implement them, do not hesitate to contact us , we will be glad to help you.