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As China's first super APP with more than 1 billion monthly active users worldwide,
As it has already been said in previous articles, there is no need to re-explain what WeChat is. Indeed, according to the latest news, WeChat will soon reach 900 million users.
In this week’s article, you will find some interesting key points about WeChat and more precisely some suggestions that will help you to create and develop a viral post.
To become viral means that you are using some viral marketing which is a marketing technique that uses a social network and other technologies to increase brand awareness or to achieve some other marketing objectives (either a long-term objective such as the brand awareness or a short-term objective such as the promotion of a specific product). The idea here is to spread news or messages as fast as possible and it is often done by word of mouth.
As for WeChat, it can be a great place and tool to be able to do some viral marketing. Indeed, WeChat has a huge potential thanks to its number of daily users. Moreover, if you refer to one of the previous articles, you will see that WeChat has a great user retention rate. They use it frequently throughout the day and mainly for personal use.
First of all, there are different ways to create a successful viral post. We could categorize them in two categories: the creation of viral posts through the use of different tools such as emails, social networks, etc; and the other one would be to create exceptional content that will stimulate a great interest to your audience.
There are different ways to raise your users' interest:
If you want to have a successful viral post/campaign you should be aware of some points. You cannot launch something like this without any precaution. You should keep these few points in mind:
This article is here to help give you some ideas. Of course, every concept and every project is different that is why you should adapt it to your own needs and objectives but reading this article will point you in the right direction. If you are interested in knowing more about this topic, do not hesitate to contact us. The same applies if you have some needs or projects that require our expertise in social marketing campaigns, we will be glad to help you. Don't hesitate to contact us.
As China's first super APP with more than 1 billion monthly active users worldwide,