This article will focus on the release of a new functionality in WeChat. This functionality is the Search Engine of WeChat. Let’s discover what it is and what it can do.
What is the Search Engine of WeChat?
You have maybe heard about the new function of WeChat. Tencent – WeChat have developed a function called “Search”. It will be a sort of search engine that will allow any users to do some research about any kind of information.
This search will be available in the WeChat App. You can enable it by managing your features. When it is enabled you will be able to use it in the discover button.
Where does the information come from?
The search engine is not like the one used by Google or Baidu. This one suit totally the social media app. Indeed, when you do a search in Google or in Baidu, you have usually the ads at the top and then the most recent news and then the famous pages. When you decide to launch a search on WeChat, you will find first the most recent news about the word you are looking for then followed by the mentions of the word made by your friends. Finally, you will see at the bottom some random articles.
To summarize, all the information will come from the WeChat Moment, WeChat articles and the WeChat Official Accounts.
That means that you will be able to find kind of anything that has been published within WeChat and only in WeChat. That’s where you can also see the difference with Google and Baidu that show everything that has been published on internet.
Why does Tencent – WeChat decide to launch this Search?
Tencent – WeChat have decided to launch this function within WeChat because they are aware of the importance of data and WeChat has plenty of it with their 900 million users.
Moreover, Tencent has understood the importance of the data not only with WeChat but also with the typical search engine. That is why they have invested in the third largest search engine in China, Sogou, a technology company with high potential in valuable data.
Can it be dangerous for Baidu?
The launch of the WeChat Search Engine and the investment in Sogou represent a real threat to Baidu. Indeed, at the moment we use Baidu only to have look at the background of a company. With the WeChat Search Engine, people can have a bigger view of the reputation and information about the company.
According to the latest news, Baidu’s profit is reducing these last few years and in the meantime the profit of Tencent is growing every year.
What is your next step?
If you are willing to learn more about the WeChat and Tencent, if you want to use WeChat for your business. Do not hesitate to contact us, we will be glad to help you to success at any level.