4 International Brands using Magento E-commerce in China

Why do international brands choose Magento e-commerce in China? Because Magento lets one platform run a different store for each market, with its own language, menus, currencies and content. In 2019, when we first published this article, Bulgari and Christian Louboutin used it for their Chinese websites, while Fred Perry and Charlotte Tilbury used it to sell across countries.

When entering the Chinese market, e-commerce websites need to plan their strategy carefully. Most of the time, this includes adapting their platform to Chinese consumer habits. In this regard, Magento is of great assistance in creating a highly customized e-shop for the Chinese market, and it is one of the platforms our e-commerce developers in Shanghai work with.

The characteristics that we appreciate the most about Magento are its versatility and flexibility, and this is what makes it so appealing to international brands. As you will see in four e-commerce websites developed by some of the most famous global brands, Magento can be customized to match your branding while maintaining a very sharp and professional look. At the same time, Magento allows international brands to manage e-shops in different countries, adding unique characteristics to each one.

For instance, as you may already know, web design in China follows somewhat different rules. International brands use the flexibility of Magento to create a shopping experience that complies with local customs. Everything, including languages, menus and article displays, can be customized and optimized for a specific audience.

Moreover, Magento comes with powerful marketing tools and performance metrics that are useful in expanding your business. An additional reason why international brands opt for Magento so often is that the platform is highly scalable and therefore able to handle even large e-commerce websites.

If you are still comparing Magento, Drupal Commerce and PrestaShop, let’s have a look at what four major international brands have accomplished using Magento. Of course, the platform is not only for large businesses. Even small and medium-sized companies can benefit from it. The following examples illustrate how Magento can be used to create stunning e-shops that can boost your business performance.

The four sites below are described as we reviewed them in 2019. Brands redesign their stores and sometimes change platforms, so check each current website before drawing conclusions for your own project.

Bulgari

The famous Italian brand that has been exporting luxury and style for years chose Magento to carry its image in China. Its Chinese website was a perfect example of how Magento allows you to customize your content depending on your target audience. Even though the overall design was consistent across all countries, Bulgari used Magento features to showcase its products with different pictures and descriptions for the Chinese market. The use of the Chinese language made the website perfect for the local audience.

Christian Louboutin

The famous French fashion designer used Magento to power its e-commerce platform worldwide. The Christian Louboutin website for China had a totally different menu structure, since it was used more for branding purposes than to sell online. This is easy to handle with Magento, which allows you to customize your e-commerce website according to your target country.

Fred Perry

The brand needs no introduction. Fred Perry is an icon of style and elegance worldwide, and in 2019 its e-commerce website, powered by Magento, promoted that image perfectly. Even though the brand did not create a Chinese version of the website, it could use the Magento platform to sell in China. As the Fred Perry website showed, Magento allows orders to be placed in different currencies. Moreover, thanks to the powerful back office dashboard, shipping across the globe can be efficiently organized and tracked. This allows companies to expand globally at any time.

Charlotte Tilbury

Even Charlotte Tilbury, the famous British make-up artist, decided to run all of her e-commerce websites around the globe on Magento. Charlotte Tilbury used a different approach, since its e-commerce websites used English for every country. However, users could choose the shopping experience based on the country they were from. This is possible because Magento can handle several currencies at the same time and show different promotions, or services, for each country.

Conclusion: Working With a Magento Agency in China

Magento is one of the most powerful e-commerce platforms on the market, and the fact that major international brands have used it for their e-shops testifies to its quality. It has almost no limit to what it can do, and thanks to its flexibility and scalability, it can serve small as well as large e-commerce businesses.

Magento is not the most user-friendly platform on the market. A learning curve is required and a professional developer is needed to customize it. Once your store runs on Magento, it can grow with your business and your marketing strategy, provided you keep it up to date: for Adobe Commerce, Adobe recommends installing the latest security patch available for each release.

The QPSoftware team has extensive knowledge in developing Magento. As a Magento agency in China, we can advise you on how to make your e-shop appealing to the local audience by implementing specific features for this market, and we can build your China e-commerce website. For Lucrin, a Geneva leather goods brand, QPSoftware and its partner HI-COM Asia localized and developed the Chinese website on Magento, with Alipay, UnionPay and WeChat Pay. If instead you are looking for a lighter, more user-friendly solution, we are PrestaShop experts in China and a PrestaShop partner agency. Whatever the scope of your business, get in touch with us and we will discuss the best e-commerce solution for you.

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