WeChat Mini Programs - The Future Is Here
Since their inception in January 2017, Mini Programs have not stopped to get more and more importance. The over 1 billion WeChat users have come to appreciate the functionality of this new tool by Tencent.
As of today, WeChat Mini Programs have become a principal instrument for making your business grow and thrive in China.
In just less than two years, WeChat's Mini Program has been developed to become an essential tool for the marketing ecosystem of every business targeting the Chinese market. Less expensive than developing a native App, developing a WeChat Mini Program helps you reach a broader audience and easily convert new users.
Benefits of WeChat Mini Program
One of the top characteristics of Mini Programs is how light they are, being that they are limited to 10MB in size. Moreover, the user doesn't have to download it as it is already integrated into the WeChat system. As they are hosted on Tencent’s servers, Mini Programs are very fast, therefore, offering a great user experience.
These are critical factors for acquiring new users. The fact itself of not having to download an app invites more people to come to your Mini Program even if it is just to have a look.
Moreover, Mini Programs are easy to share. Therefore, happy users can quickly become a useful marketing tool in your hands.
Statistics show that WeChat Mini Users are particularly prone to spending small amounts of money, especially under 1000RMB. Therefore, Mini Programs can be strategically used to increase sales among users with a lower spending power or to push specific products.
A Mini Program skillfully designed and developed is an invaluable tool to boost your business online or to increase and retain your audience.
How To Use WeChat Mini Programs
A WeChat Mini Program can be developed as a complement to an existing Native App. Alternatively, you can create your Mini Program first and then decide later whether or not you want to add a Native App to your business.
Even though Mini Programs are not substitutes for Native Apps, they are used with excellent results in several scenarios.
- Mini Programs are statistically very efficient to target an audience in low-tier cities where purchasing power is lower. For instance, most users in these areas have a cheap phone plan and are therefore attracted by the possibility to access the Mini Programs without downloading it.
- WeChat Mini programs are ideal for running marketing campaigns involving vouchers, special offers, promotional announcements, and so on. For instance, WeChat Mini Games are the ultimate for engaging your audience and can quickly go viral.
- A Mini Program can offer support to your WeChat e-commerce being a gateway to direct new users to your store.
- High-end websites can leverage the WeChat Mini Program to give new users a taste of their services with the aim of later moving them on to a Native App, a website, or e-commerce.
The potential of WeChat Mini Programs is huge, and its functionality continues to expand. You will have a powerful marketing tool in your hand that will assist you in penetrating the Chinese market and that will help make your presence more visible.
Why QPSoftware For WeChat Mini Programs
Even though powerful, Mini Programs need to be created following specific rules and with a clear marketing strategy in mind.
QPSoftware is a top WeChat Mini Program developer in China. We have been developing Mini Programs since their inception and we have acquired a deep understanding of how they function. Moreover, we have an extensive grasp of the Tencent ecosystem and therefore we can develop solutions that will not be blocked by Tencent.
Our team can analyze your business model and advise on the best Mini Program for your marketing goals. Together we can set your customized Mini Program to create targeted marketing campaigns, whether it is a WeChat Mini Game, vouchers, promotional announcements, or anything else. In case the Mini Program is not a suitable solution for your business, you can also develop a WeChat web app by using common web technologies.