WeChat Agency in China for Foreign Brands

QPSoftware is a WeChat agency in Shanghai. We set up Official Accounts and build Mini Programs, H5 pages and WeChat stores for foreign brands that sell to Chinese consumers. Founded in 2009, our team of more than 20 people has delivered over 200 projects, including the WeChat Mini Programs of Huttopia for glamping stays and Go City for sightseeing passes.

Some brands need their whole WeChat presence, others one piece of it: WeChat Official Account setup, a Mini Program, an H5 campaign or the WeChat Pay integration behind a store. As a WeChat development agency with an international team, we work in English and Chinese, from scoping to launch.

Our WeChat agency services in Shanghai

Each service works on its own or as part of a wider WeChat project.

• Official Account setup and management. The Official Account is your brand’s home on WeChat: articles, a menu, customer messages and links to your Mini Programs. With our partner HI-COM Asia, we registered and managed the Official Account of Lucrin, copywriting included. Our guide explains how an Official Account works for overseas businesses.
• Mini Programs. Apps that run inside WeChat without a download, for booking, ticketing, e-commerce or customer service, with WeChat login and WeChat Pay. Our WeChat Mini Program development service takes a Mini Program from design to WeChat’s review and launch.
• H5 pages and marketing campaigns. Mobile web pages that open in WeChat’s built-in browser: campaign pages, games, surveys and forms. Our article on how H5 campaigns work in China shows what they can do.
• WeChat stores and payments. A store linked to your Official Account, built on the e-commerce platform that suits your catalog, with WeChat Pay, Alipay or UnionPay. See WeChat store development and our WeChat Pay and Alipay integration service.

How our WeChat development agency works

We find the WeChat solution that fits your goals, then design it for Chinese users. We follow an agile approach with a certified Scrum Master, and you review and accept each phase before the next one starts, as described in our agile project methodology.

1. Scoping. Your goals, your customers in China, and the WeChat accounts you have or need. We also check the rules that apply to your company: account type, verification, filing and payments.
2. Design. User journeys and screens made for WeChat and for Chinese users, in the languages you need.
3. Development. Front end, back end and integrations: WeChat login, WeChat Pay, your booking engine, ERP or CRM.
4. Testing. Inside WeChat, on iOS and Android, before any release.
5. Launch. Submission of Mini Programs to WeChat’s review, then release.
6. Follow-up. Usage data, fixes and the next versions.

Launching on WeChat as a foreign brand

A few facts shape every WeChat project for a company based outside China.

• Your audience is there. Tencent reported 1,439 million monthly active users for Weixin and WeChat combined as of June 30, 2026, in its results for the second quarter of 2026. Our guide to WeChat features shows what people use it for.
• The Official Account has its own rules. In selected regions, a company registered outside mainland China can open one Service Account, currently the only type of Official Account offered to it. The account works normally only after WeChat verification, according to Tencent Customer Service.
• WeChat Pay works across borders. Merchants outside mainland China can join WeChat Pay’s cross-border service directly in a few regions, or through an acquiring institution. Each merchant account has one settlement currency, as the WeChat Pay cross-border documentation explains.
• Each format has its own steps. A Mini Program goes through WeChat’s review before release, and an H5 page that uses WeChat features needs its own account and domain settings. The Mini Program and H5 service pages linked above explain them.

WeChat apps and campaigns we have delivered

• Huttopia. A Mini Program to book glamping stays, localized for Chinese travelers. It sends dates and guest numbers to Huttopia’s booking API, takes WeChat Pay, signs users in with WeChat Login, and relies on a middleware between China and the brand’s in-house system in France.
• Go City. A Mini Program to buy sightseeing passes, with WeChat Pay, one-click refunds from the back office, prices converted into Chinese yuan and a back end on AWS. We worked with Go City’s marketing team in Singapore, the booking engine team in the UK and a payment provider in Southeast Asia.
• Air France KLM. An HTML5 QR code campaign launched in six airports in China and Taiwan, with posters, QR code tracking and analytics. It brought more than 14,040 new followers on Weixin, Weibo, RenRen and Facebook. Our article lists what brands can do with WeChat QR codes.
• Doc Chat. A WeChat application that connects Chinese users with doctors in the United States, with WeChat signup, WeChat Pay, Alipay and UnionPay, and a support ticket system run from a custom back office.