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Air France – KLM
Air France – KLM

Air France – KLM

Project Details

STAY FLY

When AIRFRANCE-KLM selected QPSOFTWARE to execute its digital strategy by creating an effective QR code campaign to drive online success, we knew that the idea of engagement was a marketing necessity.

Indeed, QPSOFTWARE needed to create a campaign to engage instead of proclaim, by connecting the brand’s consumers from print to dynamic online media.    

Working closely with AIRFRANCE-KLM, QPSOFTWARE designed and developed a unique, creative and complex QR code marketing campaign by adding dynamic elements to static forms of media, to help them stand out from the competition in order to deliver a more engaging customer experience with useful analytics.

SERVICES:
Digital Marketing Campaign | HTML5 campaign | QR Code Game
INDUSTRY:
Airline
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Air France – KLM
Air France – KLM

KEY POINTS

  • Poster/Flyers design and layout
  • Expanded the brand’s social media reach by gaining over 14,040 new followers on Weixin, Weibo, RenRen and Facebook
  • Analytics and QR Code tracking system
  • Online brand awareness
  • QR Code campaign launched throughout 6 airports within China and Taiwan

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About Us

Built on a philosophy of talented people and great results, QPSoftware LTD is a results-driven, full-service digital agency in Shanghai specializing in website design, WeChat/Mobile app development and digital marketing.

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QPSOFTWARE
Room 1003 • Yuan Mao Jin Hao Building
NO. 1018 Xikang Road
(cross Anyuan Road)
Shanghai, China

021 5155 2680