What is Fliggy

Fliggy  is a comprehensive tourism platform under Alibaba Group, connecting global tourism resources and integrating the internet with the tourism industry. For consumers, it serves as an excellent travel planning assistant, supporting one-stop bookings for air tickets, hotels, and more. For merchants, it helps them expand their businesses, enhance brand awareness, and increase sales. Fliggy International is a crucial part of its global market expansion strategy, integrating high-quality global resources and offering a wide variety of international tourism products covering regions such as Europe, the Americas, Southeast Asia, and more.

User Scale

Leveraging the Alibaba ecosystem, Fliggy boasts hundreds of millions of registered users, with the number continuing to grow steadily. These users come from all parts of the country, spanning different age groups, consumption levels, and travel preferences. Young users seek personalized and fashionable travel experiences, while middle-aged users prioritize quality and comfort. The large user base creates a vibrant trading atmosphere, and word-of-mouth promotion also drives the continuous increase in the number of users.

Merchant Onboarding

Fliggy has created an open and fair onboarding environment for merchants. It not only simplifies the onboarding process, provides clear guidelines, and offers professional customer service support, effectively lowering the entry barriers and enabling various types of tourism merchants to join the platform quickly. It also provides merchants with rich marketing resources and diverse promotion channels. Merchants can participate in promotional activities and develop personalized strategies with the help of big data analysis. Additionally, Fliggy emphasizes merchant brand building by offering opportunities for display and promotion, providing comprehensive support for merchant development.

API Integration

With its excellent API integration capabilities, Fliggy efficiently establishes data interaction channels with merchant systems and third-party service platforms. For merchants, it enables real-time synchronization of key information such as inventory and order status to avoid overselling and allows them to obtain users' booking preferences to provide personalized services. For users, they can quickly confirm orders and track their status in real-time after placing an order. Moreover, this capability also enables seamless integration with businesses within the Alibaba ecosystem, such as Alipay and Amap, allowing users to enjoy convenience in payment, navigation, and other aspects.

Differences between Fliggy and Ctrip

Business Focus

• Ctrip: As an established platform, Ctrip has a comprehensive range of businesses. It has a strong foundation in traditional services such as hotels and air tickets and focuses on high-end business travelers and the completeness of one-stop services.
• Fliggy: Relying on its e-commerce genes, Fliggy excels in product innovation and personalized recommendations. It has launched themed tours, customized tours, and other products, attracting young users who value cost-effectiveness and personalization.

Business Model

• Ctrip: It adopts an agency model, signing agreements with suppliers and earning profits from the price differences. This gives it strong control over resources but may result in relatively higher product prices.
• Fliggy: It operates on a platform model, providing a trading venue and earning commissions and marketing fees. This reduces merchants' costs, offering more competitive product prices and a wider range of choices.

Conclusion

Fliggy aligns with diverse needs with its unique positioning. With a vast user-based consumption ecosystem, it gathers global merchants through open onboarding policies, promotes business collaboration through powerful API integration, and enhances competitiveness by expanding international businesses. As a result, it has firmly secured a place in the tourism market.